Pride Designz 如何使用 Facebook 粉絲頁面實現每月平均 3 萬美元的銷售額
已發表: 2016-04-28將您關心的事物轉變為業務會給您帶來獨特的優勢：深入了解您的受眾以及吸引他們的因素。
在本期 Shopify Masters 中，您將向 Rizala Carrington 學習，她是 LGBT 珠寶和服裝商店 Pride Designz 的所有者，她追隨自己的熱情，創建了一個 Facebook 粉絲頁面，為她帶來了大部分流量。
在本集中，您將學習：
- 您如何判斷您是否只是感興趣，或者您是否真的對某個利基市場充滿熱情。
- 如何從建立受眾過渡到通過受眾獲利。
- 在您的 Facebook 粉絲頁面上發布以獲得最大參與度的內容類型（以實際示例為特色）。
聽下面的 Shopify Masters…
在 iTunes 上評價和評論 Shopify Masters！
顯示註釋：
- 商店： Pride Designz
- 社交資料： Facebook、Instagram
- 推薦： Playbuzz、Hextom（Shopify 應用開發者）、Retargetapp、
里扎拉的創業時間表
轉錄
Felix ：今天我加入了來自 PrideDesignz.com 的 Rizala Carrington，這就是 PRIDEDESIGNZ dot com。 Pride Designz 誕生於兩個主要的 Facebook 社區，Lesbian Pride 和 I Support Equal Rights，並銷售許多東西，包括手鐲、狗牌、珠寶、杯子、項鍊、戒指和 T 卹。 它始於 2015 年，總部位於加利福尼亞州洛杉磯。 歡迎里扎拉。
里扎拉：嘿，菲利克斯怎麼了？
菲利克斯：太棒了。 告訴我們更多關於你的故事。 顯然，我列出了你們銷售的一堆產品。 什麼是最受歡迎的？
Rizala ：現在實際上是在戒指和手鐲之間來回切換。 項鍊也做得很好，但現在戒指很熱。
菲利克斯：很好。 涼爽的。 當我參加 Shopify Unite 會議時，你和我在舊金山相遇。 碰到你很有趣，你告訴我你的故事，我想，是的，肯定想讓你參加播客，因為你有趣的背景和你是如何開始的。 我認為對於很多企業家來說，這並不是一個非常相似的故事，但是這種嘗試某事然後沒有工作然後幾乎以一堆方式失敗而走向第一次成功的感覺。 告訴我們一些關於你的背景，你是如何開始的。 不一定是電子商務，但您的在線業務背景是什麼？
里扎拉：當然。 我開始從事在線創業，我們就這麼說吧，早在 2012 年底，我就開始了一家網絡營銷公司。 這是一個病毒式的博客系統。 有些人可能只是這麼說就知道那是什麼。 我這樣做了將近兩年。 我真的試圖讓那件事發揮作用。 我什至無法告訴你我為了讓它發揮作用而付出了多少鮮血、汗水和淚水。 我幾乎收支平衡。 我決定我不想放棄離開公司喧囂和靠薪水過日子的夢想，但我想休息一下。
我決定不做與博客完全不同的事情，我開始建立粉絲頁面。 我正在對它是如何發生的做一個很長的故事，但幾乎每個人都在談論 Facebook 粉絲頁面，我就像“讓我繼續嘗試一下”。 當時我正在努力減肥之類的，所以我想，“讓我試著做一個減肥粉絲頁面。” 很多人都知道，減肥行業競爭非常激烈。 獲得喜歡是非常荒謬的，非常昂貴。 我想，“哦，我的天哪，我還沒有得到這個。” 我的一位導師是這樣的，“你知道嗎，做一些你熱愛的事情。做一些很容易進入的事情來生成內容。”
我試圖弄清楚我想做什麼，我想做什麼？ 接下來你知道，我照鏡子，我想，“我為什麼不就我自己和我的生活方式做這件事，並成為 LGBT 社區的一部分”，那是我第一次開始的時候我支持平等權利，然後我開始了 Lesbian Pride，只是因為我注意到我支持平等權利的女性有多少活動，它是如此活躍。 我想，“讓我看看如果我只為主要是女性、LGBT 女性創建一個頁面會發生什麼。” 那一個簡直炸毀了。 我喜歡告訴人們這一點，因為它非常重要，但我真的每天只有 5 美元可以花在建立這個粉絲頁面上。 原因是我們剛從德國回到美國。 我的妻子無法工作，因為我們還在等待她的綠卡。
我在工作，我們住在加利福尼亞。 加州很貴。 我們靠我的薪水和信用卡為生，我真的就像，“我不應該在這上面花錢。” 我每天花 5 美元，在不到 6 個月的時間裡是 150 美元，我抬頭一看，什麼也沒賣。 我一抬頭，就有超過十萬的粉絲，非常活躍的社區。 那時我收到了數百條評論和數百甚至數千個贊。 這太瘋狂了。 然後我開始在 Teespring 上賣 T 卹，每個月賺幾千美元，這太棒了。
接下來你知道，我賺的錢和我的工作一樣多。 你開始有點筋疲力盡了，因為那時我幾乎沒有睡覺。 我每天大概睡四、五、六個小時，這可不好。 我的妻子就像，“好吧，你必須放棄一些東西”，她建議我放棄我的工作，因為我的夢想是為自己工作並擁有自己的事業。 我放棄了我的工作，我不知道你是否還記得這個 Felix，但你還記得 Facebook 什麼時候將他們的算法從“先見”改為他們自己的算法，就像基於參與度的算法嗎？
菲利克斯：是的，當然。 我認為任何開始使用 Facebook 的人，尤其是當時，肯定也有這種感覺。
里扎拉：哦，伙計。 我覺得那太糟糕了。 它確實發生在我辭掉工作和訂婚之後，瘋狂的是我投入的錢，因為我在粉絲頁面上的參與度很高，我不得不投入廣告費，字面意思是每 1 美元投入我可能會賺到 5 美元，這是因為我得到了所有的有機參與。 Facebook 真的只是讓我的帖子傳播得很遠。 當 Facebook 做出這種轉變時，我真的沒有為此做好準備，我的影響力下降了。 我從只能用 10 萬頁接觸到數百萬人，變成了勉強接觸到 2、300 人。 我的廣告費用上漲了。
我花了一美元，我賺了 1.10 美元，所以我賺了 0.10 美元。 投資回報率仍然是投資回報率，但幾乎什麼都不是。 我還沒有真正準備好。 從那時起，幾乎是上下起伏。 只是發起運動，這是一場鬥爭。 甚至在某個時候，我實際上不得不回去在小學找到一份工作並擔任助教。 那時，我是一名助教，突然間我開始改變我的思維方式。 我剛剛開始生成更多內容，而且我才開始真正參與其中。 我幾乎回到了基礎，只是再次與我的粉絲互動。 接下來你知道，我正在接觸更多的人。 我的廣告費用在下降。
Facebook 只是讓我的帖子被看到。 然後它一直在繼續。 我在做 Teespring 我也進入了 Represent，它類似於 Teespring，最後我硬著頭皮說，“這是什麼 Shopify 大家都在談論”，我終於進入了 Shopify。 8 月，我在 7 月的最後兩三天開始使用 Shopify，八月是我的第一個月，我賺了 10,000 美元。 這太瘋狂了。 從那以後，它一直很好。 早在 2 月份，就銷售收入而言，我今年的第一個 30,000 美元。 使用 Shopify 並且僅使用我的粉絲頁面作為槓桿，這真是太棒了。 當人們問我如何做到這一點時，我總是說選擇你真正熱愛的東西，因為它更容易找到內容、更容易參與、不會厭倦運營社區，因為這非常重要建立一個社區，參與並對該社區充滿熱情。
它不僅對人們看到您關心的人有很大幫助，而且對您的廣告費用也有很大幫助。 它下降了很多，因為您獲得瞭如此多的有機覆蓋面。 我不在乎別人怎麼說，如果你要給我免費的有機接觸，我會接受的。 我喜歡談論粉絲頁面以及創建可以引以為豪的東西以及創建可以建立生活方式的東西的重要性。
菲利克斯：嗯，這就是播客的人。 我只是在開玩笑。 我認為這是一個很好的概述，我想基本上分解並深入探討你剛才所說的每件事，因為我認為這真的很重要。 我想在這結束時，我們在播客之前討論，你想把所有這些成功和失敗的視覺時間表放在一起，我認為這會很酷，我們會討論在一秒鐘內或在此結束時鏈接到該鏈接。
讓我們從頭開始。 你說你正在從事網絡營銷。 告訴我們更多關於這一點的信息。 對於那些不熟悉這個的人來說，什麼是網絡營銷？
Rizala ：網絡營銷有時被稱為直銷或傳銷，多層次營銷。 差不多吧，即使你說這不是金字塔計劃，但當你看它時，它就是一種金字塔。 你有一個贊助商，他們贊助你，你贊助其他人，你幾乎可以從你積累的人數以及你從銷售產品中銷售的產品數量中賺錢，無論是向購買它的人，誰你招募了。 如果您可以說，這只是推薦營銷的一種方式。 您向某人推薦產品，他們購買它，然後您說，嘿，我有這個絕佳的機會。
我進入它只是因為我喜歡它在線的想法。 我喜歡這樣一個事實，即您也可以從其他人正在做的工作中賺錢。 我認為這將是引用/取消引用“簡單”。 我對它完全陌生，社區很棒。 這是一個了不起的社區，非常活躍，非常熱情。 關於網絡營銷，傳銷，我不得不說一件事，他們的心態很重要。 這很重要，因為我實際上只是在鑽探，試圖，我想你可以說，幾乎洗腦了自己，從清理我大腦所有消極情緒的意義上說，這種想法是不可能的，只是開始相信自己並相信相信有可能過上你夢想的生活方式。
這就是網絡營銷為我所做的，但就我而言，我不知道該怎麼說。 從某種意義上說，這是一個在線賺錢的機會，這有點難以解釋。
菲利克斯：是的，很難說不讓它看起來像一個陰暗或壞事。
里扎拉：這就是我要說的。 這很重要，因為老實說，當我現在談論我的生意時，我會說，“喲，這是我的生意。我不在乎。我喜歡我所做的事情。當我在網絡營銷中，我就像，“我不知道。”
菲利克斯：我聽說過這個建議，當你開始創業時，你應該開始一個你會自豪地站在舞台上談論它的企業。 只是這樣想，我認為會有很大的不同，因為有些事情，你會告訴你媽媽你的生意，還是你可以和別人談論你的生意。 我認為在決定你想做什麼時，這是一個很好的練習。 網絡營銷，你做的這件事，你以為網上賺錢很容易。 也許你可以回答這個問題。 有沒有一種簡單的在線賺錢方式，如果你看到了一個在線賺錢的簡單方法的機會，你會調查它還是逃跑？
Rizala ：這取決於他們如何營銷它，因為我對營銷以及人們如何營銷非常感興趣。 我不打算加入它。 我喜歡我現在正在做的事情，但我喜歡有人引起我的注意。 就像，“哦，你是怎麼引起我的注意的？” 我會向您展示興趣，但不一定是對產品或機會，而是因為您引起了我的注意。
菲利克斯：我喜歡這種態度，因為我最近收到了一封關於這件事的電子郵件，我認為最成功的企業家是那些試圖從任何事物中尋找機會學習的人，即使你不這樣做。不一定同意產品或同意他們做事的方式。 我覺得總有一個教訓要吸取，你拿出你需要的東西，然後把它應用到你的業務中，而不是這麼快做出判斷。 我認為這聽起來像你的態度，我認為這是一個很好的態度。
Rizala ：我有 ADD，所以我想，“哇，你引起了我的注意？你打擾了我？讓我看看。”
Felix ：那麼你是一個很好的石蕊試紙 [聽不清 00:14:09]。 你在做這個網絡營銷的事情，為了了解時間，你說這是 2012 年？
Rizala ：2012 年底一直到差不多 2014 年。
Felix ：你說大約兩年，你是從什麼時候開始創建你的第一個 Facebook 粉絲頁面的？
Rizala ：我從九月份開始創作它。 有一些重疊。 我只想說肯定有一些重疊。 我在 9 月開始創建它。 那是我的減肥計劃，我並不真正熱衷於此。 我開始創建它，然後在 9 月開始創建我的第一個 I Support Equal Rights and Lesbian Pride。
Felix ：這是一個有趣的話題，因為你說你不感興趣或者你對減肥 Facebook 粉絲頁面沒有熱情，但你之前確實說過你正在尋找減肥的方法。 你在...
里扎拉：我是。
Felix ：……我猜是態度，不一定是態度，但你當時的心態是我感興趣的話題。你說的還有一個層次。 我認為不一定是陷阱，而是其他企業家可能會遇到的潛在陷阱，他們開始合理化並說：“是的，我可能對此充滿熱情。我對此很感興趣。我會變得充滿熱情它。” 我猜這幾乎是你進入的方向，因為你對這個話題感興趣，但你對它沒有熱情。 您如何區分您是否真的對特定業務或特定行業充滿熱情與僅僅對它感興趣？
Rizala ：這實際上是一個很好的問題，因為有時對我來說，這是一個非常好的問題。 因為減肥是因為這是我必須做的事情。 這是我對如何減肥感興趣的事情，我想，讓我把它貨幣化。 有了女同性戀的驕傲，這對我來說是很自然的。 它甚至沒有成為一個想法，因為它是如此自然。 我一直在閱讀文章，參與其他粉絲頁面，喜歡視頻，觀看視頻，這似乎是一種娛樂形式。 我就像，“等等，這可能是一個我可以參與的利基市場。” 例如，很多人觀看拳擊、UFC 或 MMA，他們對此非常熱情。 他們喜歡它。 他們認識所有的戰士，他們談論事情。 他們不一定會參與其中，但他們對此充滿熱情，但他們不會認為這是他們可以加入的利基市場，因為他們認為，“哦，我必須成為一名戰士。”
不，不。 只是作為一個被利基娛樂的人，它可以用作你的利基來獲利。 它應該是自然的。 在我開始之前，我寫下了我的一切以及我完成的一切。 我寫下了我是妻子，我是推銷員，我是女同性戀，我就是這個，我就是那個。 我曾經這樣做，我曾經這樣做過。 我寫下了我能想到的一切，我做過的一切，我最喜歡的電視節目。 我就是這樣想的，好吧，就是這些。 讓我試著弄清楚我能做什麼，然後當我找到它時，我就像是，“哦，我是一個女同性戀者。我也對 LGBT 問題感興趣。讓我研究這個利基市場。” 然後我向你保證，幾乎每個利基市場都有某種購買力。
LGBT利基市場擁有巨大的購買力。 MMA 利基市場具有巨大的購買力。 你必須充滿熱情，然後你會說，“哇哦，我可以做點什麼。我可以從中獲得一些收入。” 我想這就是我第一次決定時所做的，好吧，讓我開始吧。
菲利克斯：我喜歡你為真正評估自己而進行的那種練習，我認為有時很難做到客觀，我想公正地看待自己，我想我會錄製一段關於這個特別的視頻我認為行之有效的技術不一定是看自己的內在，一定要這樣做，但是如果您覺得自己無法客觀地做到這一點，或者您只是想換個角度，請出去問問最親近的人你來形容你，因為我敢打賭，如果你當時去找你的朋友，讓他們描述你，他們不會形容你，“哦，她真的對減肥很感興趣。”
他們可能更有可能說，“她對 LGBT 問題感興趣。” 如果你出去問親近的人，“描述一下我是誰”，這是一個很好的方式來弄清楚你對什麼充滿熱情。 因為就像你說的那樣，你所熱愛的事情是自然而然的，無論你是否想讓它變得明顯，它們都會讓你從你身上升起。 接受你熱情的人將是最接近你的人，他們可以接受這些事情。 我認為這很好，我想不一定是想法，但是一個很好的練習就是自己一定要經歷它，然後還要讓最親近的人向你描述它。
里扎拉：那太好了。 我也喜歡這個主意。
菲利克斯：雖然當你去找某人說“嘿，你能描述一下我是誰”時，這很尷尬，因為他們顯然不想以某種方式對你進行分類。 如果你能讓他們說出來，我認為這是一件很棒的事情。 涼爽的。 讓我們在這裡完成這個時間表。 你創建了第一個粉絲頁面，你說是在 2012 年 9 月？
里扎拉：2013 年。
菲利克斯：2013 年，好吧。 您從事網絡營銷業務大約一年？
里扎拉：是的。 你知道嗎，我當時犯了一個錯誤。 我完全忘記了。 我想我是在 2011 年底加入網絡營銷的。
Felix ：你做了將近兩年，然後開始了第一個粉絲頁面。 我猜當時 Facebook 是否已經為他們的新聞提要實施了全新的算法？
里扎拉：沒有。
菲利克斯：還沒有，好吧。 你可以開始這個粉絲頁面，你說你每個月有 5 美元可以花，你在買廣告？ 你是如何在早期獲得牽引力的？
里扎拉：我一天只有 5 美元，相當於一個月 150 美元。 你說每天5美元，一個月。
菲利克斯：好的，抱歉，每天 5 美元。
里扎拉：是的，以防萬一。 以防萬一人們會說，“什麼？真的嗎？”
菲利克斯：是的，你不能用每月 5 美元做很多事情。 所以每天5美元。 你做了什麼來獲得這種吸引力？
Rizala ：我在做類似廣告的頁面，我知道這種爭議，人們會說，“那行不通。” 我正在做類似廣告的頁面，但我沒有得到......我認為我最便宜的喜歡大約是 0.2 美元到 0.3 美元，但大概花了三週時間才把它放在那裡。 我會做，因為我每天只有 5 美元，我會做三四個廣告。 我想我實際上開始了，我做什麼？ 我想我做了三個廣告，我會做一美元五十美分或一美元之類的。 我剛分了。 這是一美元，我把它保持得非常簡單。 我會做的是尋找圖像是我只會谷歌 LGBT 自豪感，無論谷歌上出現什麼圖像，我都會使用該圖像。
現在更容易了，因為 Facebook 有一種方法可以讓你使用他們的圖片，通過 Shutterstock，我不知道是否有人知道，但你可以輸入 LGBT、Gay 或其他任何內容，或者如果你喜歡打高爾夫球，只需輸入在高爾夫或其他任何事情上，他們實際上會為您提供來自 Shutterstock 的圖像，這要好得多。 我只會使用這些圖片，然後我會投放廣告大約五天，看看 Facebook 花了多長時間來優化它，如果它不起作用，我會關閉它。 如果它確實有效，我會讓它繼續運行。 這幾乎就是我所做的一切。 根本沒有花很長時間。
菲利克斯：酷。 當我們通過這個時間表時，我想了解你今天所做的事情，因為顯然事情有點不同。
里扎拉：哦，是的，當然。
菲利克斯：在我們到達那里之前，你開始了這個 Facebook 粉絲頁面，獲得了關注。 您是否立即開始通過這些觀眾獲利，或者您等了多久才開始銷售您所說的 T 卹是第一件事？
Rizala ：是的，Teespring。 花了不到六個月的時間。 我記得我很不願意這樣做，因為它就像我的孩子一樣。 就像，“我必須通過我的孩子賺錢。” 僅僅因為我想讓社區真正參與進來，花了不到六個月的時間。 我當時也非常專注於我的工作。 我在那份工作上工作了很多，以至於我需要專注於它，而我只是沒有時間真正什麼都不做。 我真正能做的只是製作廣告，這可能只花了不到 20 分鐘，這就是我所擁有的。
菲利克斯：你每天只花二十分鐘……
里扎拉：差不多。
菲利克斯：我認為你提到了一個非常重要的點，我認為有很多商業建議，我也完全同意這一點，即在開始銷售任何東西之前，你首先要建立受眾。 他們接下來沒有談論的是您遇到的問題，因為您首先要建立受眾，而我認為這樣做的最佳方式就是創建內容。 內容是免費的，所以你提供了一堆價值，一堆價值都是免費的，現在你想開始要求你的觀眾為你付錢，你以前從來沒有和他們有過這種關係，因為他們'一直希望你能得到免費的東西。 你有沒有這個我猜想擔心現在不得不要求人們付錢給我以前從未做過的事情，你對此有實際問題嗎？
Rizala ：我認為我的問題是我害怕不喜歡的人和人，是的。 這幾乎是在失去人。 我現在已經結束了。 我絕對害怕只是問，我就像，“哦，我不想失去我的粉絲。” 正如他們與我建立了關係一樣，我與他們建立了關係。 他們是我回复我頁面上的每條評論的人。 我會做的就是在我的工作停工時休息，我會跳上我的手機，然後我會去我的粉絲頁面並回複評論。 喜歡評論或回复它。 我建立了這種關係，但我不習慣。
我介紹貨幣化的方式是我創建了我的第一件 T 卹，我沒有放鏈接或任何東西，我只是寫了，“嘿，如果我們開始銷售，你們會買這個嗎？” 他們給我的回應量足以讓我開始銷售。 我當時想，“哦，好吧。”
Felix ：我喜歡這樣，因為基本上你，而且我也聽說這項工作做得很好，但我猜不是為了這個特別的目的，但你很早就讓他們參與進來，真的很早。 幾乎就像你們作為一個群體集體決定讓我們出售這些東西而不是“嘿，我做了這件事”，不一定是在背後，而是在一邊，就在這裡。 現在你想買嗎？ 你很早就得到了他們的反饋。 我認為這是一項很棒的技術。 即使您採取了這些步驟，一旦發布它，您是否有任何強烈反對？
里扎拉：是的，我做到了。 我不明白了。 至少我不再看到它了，因為我仍然希望每隔一段時間在我的頁面上瀏覽一下。 是的，我得到了大約兩百條“是”的評論。 沒有。 “我不敢相信你在賣東西。無論如何，”有些人真的只是說一些負面的，但這就像兩百分之一。 我絕對沒有在這方面磨練。 感覺不錯的一件事是刪除和阻止人員。 就像，“哦，我只是要刪除並阻止你。” 那感覺很好。 如果有人說一些非常荒謬的話，我會這樣做。
不，如果有人說不，那隻是，“嘿，兩百分之一就可以了。”
菲利克斯：那是半個百分點或其他什麼。
里扎拉：是的。 菲利克斯：你說現在不打擾你了。 是因為你能夠做一些事情，比如阻止別人，還是你經歷了一種心理轉變？ 和我們談談為什麼現在不打擾你？
Rizala ：完全是一種精神轉變。 我剛剛意識到，好吧，這是我的事，這是我的生活或其他什麼之間有一條細線。 是相互糾纏的。 我建造了這個。 我全心全意投入其中，但你也必須記住它只是一個 Facebook 粉絲頁面。 就像不是每個人都喜歡你喜歡的東西一樣可以接受。 同樣，當某人真的很刻薄時，刪除和阻止某人感覺真的很好。 就像，“你知道，我會這樣做，因為他們在對抗中茁壯成長。”
我想我可能遇到過一次或兩次，然後我意識到這比他們更困擾我。 老實說，我不知道這是否讓他們感到困擾，但它困擾著我。 我就像，“你知道嗎，只要刪除和屏蔽這個非常粗魯的人，我就會感覺好多了。” 如果有人說不，我不會刪除和阻止某人，但如果有人非常粗魯或只是刻薄，就像，好吧，我不想在我的生活中出現這樣的消極情緒，在我使用我的粉絲頁面上建立的自己的錢。 我不會允許的。
Felix ：是的，它甚至不僅僅是對你的攻擊，但如果你讓它傳播，它也會摧毀整個社區。
里扎拉：是的。
菲利克斯：我也想談一談你是否會遇到這些事情，但我之前聽到的一句很棒的話我認為是，“如果電子遊戲教會了我什麼，如果你遇到敵人並遇到仇恨者，那麼你就走對了，”我認為這是因為你沒有採取這些步驟，把東西放在那裡，把脖子放在那裡，得到愛或恨，那麼你並沒有真正做到有時什麼。 因為如果你不是真的代表某事或對某事做出某種明確的立場，那麼你永遠不會有仇恨者，這意味著你永遠不會擁有它的另一面，即那些愛你正在做的事。
我認為這不一定是一個問題，但我認為擁有 Facebook 粉絲頁面的人也經常會遇到這種情況，即如何控制消極情緒。 你的方向只是為了阻止他們，還是你試圖用你自己的評論或類似的東西來回應消極情緒？
Rizala ：不，這只是浪費時間。 他們是巨魔。 人們只是巨魔。 我告訴我的 VA，不要屈服於它。 因為我的 VA，她差不多，我很確定我們稍後會討論我什麼時候得到 VA 之類的東西，但有時我不得不退後幾步，而不是僅僅關注粉絲頁面。 我告訴她，“聽著，如果有人刻薄或其他什麼，你繼續刪除並阻止他們。我相信你的判斷。” 因為它會造成太大的壓力，只是讓某人毀了你甚至不知道的一天。 我會說我給人們的最好建議是打開褻瀆過濾器，因為它會自動隱藏評論。 它不一定會阻止此人，但它會隱藏您的其他人看到的評論。
你加上塊詞，所以人們會說，總是人們說，“你可以在亞馬遜或易趣上找到這個，或者這個那個，”或者其他什麼。 這件事很糟糕或醜陋。 你可以打開它，然後說，“好吧，我不要這些詞，任何出現這樣的詞，立即隱藏它。” 那大大減少了。 只有百分之九十的人會看到這些評論，這真的很好。 我就是做這個的。 它節省了我很多時間。 它為我的 VA 節省了很多時間。 它可以減輕很多壓力，而且不會控制我們的生活。
菲利克斯：太棒了。 讓我們真正進入 Facebook 粉絲頁面策略，因為我認為這是您擁有大量專業知識的地方。 在早期，您說您是在購買廣告。 除了購買廣告以獲得吸引力之外，您還做了其他事情嗎？ 讓我問你一個問題。 除了購買廣告來讓人們喜歡該頁面之外，您是否還在做任何其他事情？
Rizala ：不。我聽到很多人，我聽說如果你有更多時間，一些人可以做的一種策略是在 Facebook 群組中發帖，說“嘿，伙計們”或這樣做 [聽不清 00:30:10] . 只是說，“嘿，伙計們，”首先也許也可以問管理員，然後說，“嘿伙計們，我有這個很棒的粉絲頁面。如果你能向我展示一些愛，我會很高興”或其他什麼。 有些人會這樣做。 我沒有那樣做。 我沒有時間，但我聽說效果很好。 我真的只是買了 Facebook 的讚，這就是我所做的一切。
菲利克斯：一旦你達到一定的點贊數，廣告的投資回報率會提高嗎？ 擁有一千個贊有什麼能讓下一個更容易獲得下一千個讚的原因？
Rizala ：我猜你會說廣告本身已經成熟。 它會從一個贊 0.4 美元下降到一個贊 0.2 美元。 還有一些我覺得很酷的東西。 我注意到喜歡我頁面的人也邀請了很多喜歡我頁面的其他人。 這就是為什麼我得到這麼多。 如果你要算一下，你會說，好吧，我有這麼多贊，我花了這麼多錢，我每個讚的花費可能不到一分錢。 如果你說，好吧，如果我把我支付的所有點贊數或我目前擁有的所有點贊數加起來，再除以我花費的金額，那還不到一分錢，因為有這麼多人喜歡、分享和評論我的帖子，並邀請人們喜歡我的頁面，它讓社區真正快速成長。
我現在推薦的策略仍然是，如果您仍然是 Facebook 的新手並且您從未投放過廣告，我仍然強烈建議您從 Facebook 之類的廣告開始，因為它更容易。 它可以讓你建立信心，因為我沒有騙你，我非常有信心，以至於在為 Teespring 做廣告的時候，我已經知道我在做什麼。 我已經知道這是一個成功的社區，這些都是成功的目標關鍵詞。 我已經知道我所要做的就是轉會，只是在這里和那裡進行一些調整，然後繁榮，我能夠賺到一定數量的錢。 我仍然建議將其作為起點。
關鍵字，對於剛開始使用 Facebook 廣告的人的起點。
菲利克斯：太棒了。 我想你可能已經看到了，所有在聽的人都看到了新聞，關於購買 Facebook 廣告如何讓你獲得大量虛假喜歡的文章。 你對此有何看法？ 你有那個問題嗎？
里扎拉：不，從來沒有。 我確實讀過一篇文章。 老實說，當我看到它並且人們說，“哦，喜歡很糟糕”，我完全忽略它，因為我知道它有效。 就像，好吧，這就是有人玩得不好的地方。 那是他們的問題，但對我來說它有效。 另一件事是這取決於你的目標是誰。 如果您的目標國家是，如果您想獲得喜歡只是為了擁有一個社區或只是為了擁有一個充滿喜歡的頁面，您可以這樣做。 這很容易。 你只是針對像印度這樣的國家，有時他們會很快喜歡上一些東西。
參與度有時沒有那麼高。 如果我在一個女同性戀自豪粉絲頁面上針對男性，我向你保證，我的點贊會不到一分錢。 這就是你的目標。 這不是假喜歡，只是那些沒有真正參與您的頁面的人。 人們總是說它是假的，但只是那些沒有參與您的頁面的人。
菲利克斯：有道理。 I think this is a really important point about the engagement fact because I think Facebook takes as a consideration and we've all seen those Facebook fan pages where, I think someone actually asked this question in my Facebook group where they said some communities have thirty thousand fans and only two to three likes. Is that the result of you think these quote/unquote "fake likes" or you just think that they're not providing the right kind of content that gets the engagements?
Rizala : It could be. To be honest with you, I do know people who have built their ... There was a method a while ago where people would buy fake likes and what would happen was Facebook had it set. This is before I joined. Someone told me about this strategy. People buy a ton of fake likes, and what would happen was Facebook would immediately move that page higher up on the suggested pages. That strategy was long gone before I joined, started doing this. Now I think if that's the case, that might be the case for some pages, but now I think that's a case for a lot of the pages, they're not providing the content that the person originally liked the page for.
If the person liked the page for MMA, because it had an MMA video on it, but yet all they talk about is eating healthy or whatever, the person just probably really wants to see more MMA content, not necessarily about eating healthy. Even though they're kind of related, the person just is more interested in MMA, if that makes any sense.
Felix : That does. Does that mean when you are creating these Facebook fan page, because obviously you guys are selling a lot of different products but you're not creating a fan page about a specific product, you're creating a fan page about something I guess larger than that, and maybe someone out there wanted to create a fan page they would create about a particular lifestyle that their customer I guess, or ideal customer, was living. When you are creating a fan page, how targeted should the core topic be?
Rizala : As targeted as the person wants it to be, to be honest with you. I know people who have a fan page on a specific dog breed, and they do amazing, especially in Shopify. They sell amazing stuff and they're doing great. I know people who just have it on just regular dogs and they're doing great as well, because it really matters on what you want because you can always do something with it. I think just to veer off the subject real quick, a lot of times people think you have these people who aren't ever going to buy everything, but here's the cool thing. If I send them to my blog, I have AdSense on my blog. If I send them here, I have this and that, I have affiliate stuff on my blog and stuff.
Sure, they don't buy anything from me from Shopify, but I still have a way to monetize. That's something that's really important that a lot of people don't realize, that you can still utilize the audience that you got for something. As far as targeted niche goes, it really doesn't matter. It just matters on how much content that person who creates the fan page is willing to provide for it.
Felix : Makes a lot of sense. Let's talk about the content then. What kind of content are you posting? Maybe walk us through your process for figuring out what to post on your fan page.
Rizala : Honestly, right now this is something that, I'll be honest with you, this is crazy cool, but I use a lot of Instagram content. It's great because it's kind of cool because a lot of people, they don't, I don't want to say a lot of people don't use Instagram on Facebook, but a lot of the super active people on Facebook aren't super active on Instagram. It's easier to take that content from Instagram. I lead the love on. I let people keep their usernames because people like to tag the pictures. I keep that on, that's cool, and I just post it on my Facebook.
The amount of engagement is crazy. Because they're like, "Whoa, cool, a new picture." As far as articles go, what I do is I just go to YouTube and just take off a picture, a YouTube video and I just pop it on my blog and maybe I'll put a banner up for my Pride Designz products, and I just put that up there as well. I keep it super simple.
Felix : I like this about re-purposing content because I don't think there's an issue at all being a curator, because I think a lot of times we think about I have a fan page, I got a blog, and I got to create everything from scratch. It has to come from my mind only, and I'm not looking anywhere else. You take the steps to curate the content to a certain degree, and I think with your blog you at least put your own kind of spin or tweak on it, but I don't think there's anything wrong at all with curating because curation is valuable in itself.
You go to a museum and all of that is curated and there's still value in being a central hub for content. Is it all the content you put out are there pretty much images? 您對此有何看法？ I think there's a lot of conversations about text posts don't work as well as images and video is the next big thing. What are your thoughts on the different types of content for your fan page?
Rizala : I'd say everything works. Nothing doesn't, honestly. Videos are hot right now, that's true, but a lot of people like to take videos from other people and stuff, and from YouTube and then download it, they do all this funky stuff. I don't like to do that, unless someone comes to me and says, "Hey, I want you to do that." Then I'll do it. I just use YouTube and post that. I know videos for a fact work really well. Just linking out to websites still works as well. If Facebook notices people are clicking out, because Facebook doesn't necessarily take the person out and open up a new web browser. If you're on mobile, of course. It actually just opens it up in Facebook.
If you're in the app, you click on a website article, it doesn't necessarily open the article out into Safari or Google Chrome. It just opens it into Facebook. You're reading the articles technically still inside the app. I still get really good traction with links. I have one link that is just going crazy. It's a quiz, and I get like two to three thousand visitors a day. I spent a dollar on it. It's absolutely insane.
菲利克斯：哇。 Give us an idea of the kind of scale. Your two Facebook fan page, how many likes are on there, and then tell us how many comments and likes you usually I guess on average will get for something you post.
Rizala : I Support Equal Rights has a little less than a hundred thousand. That is kind of sort of active. I have took a break from that a little bit, just because Lesbian Pride's doing so well. I get maybe a hundred, two hundred likes, maybe two or three comments or maybe ten at the most. Lesbian Pride on the other hand will get up to three thousand likes on average and maybe a hundred to a thousand comments. If I ask somebody to drop a selfie, I promise you, if you refresh the page in a minute there will be at least a hundred selfies. Sometimes I'll just do drop a selfie hour, and people will just drop a selfie.
What it does is it really just boosts engagement. It really depends on what I'm doing and what I'm asking, but it definitely can get up to a thousand. Shares are average five hundred to a thousand shares for Lesbian Pride. I will say, I'm at three hundred thousand fans, so it's not huge.
Felix : That's great. I'm not sure, I can't do the math in my head, but with three hundred thousand you're talking about thousands of likes, hundreds of comments. I think that's, I've never seen that kind of engagement anywhere else. Is there a strategy to getting this interaction, because I like this idea of asking you to post a selfie, because everyone loves sharing their selfie if they're taking one? It seems like you hit on something. You hit on almost like a call and response technique on the Facebook fan pages that works really well for you with this selfie thing. Are there any other strategies or kinds of interaction posts that work well for you?
Rizala : Yeah. There's several actually. I'll just list as much I have on the top of my head. One is voting. You post two different pictures of two different pictures, you say, "Vote. Who's hotter?" Or maybe two different shows sometimes. Orange Is the New Black versus The L Word, which is your favorite.
Felix : Just real quick, these are voting on two things, right? You're not asking them to pick from like ten different things?
Rizala : No, just two things.
Felix : I think that's important. I saw this really interesting thing too, just a study about how the more I guess options you have on these kind of polls, less people want to vote. I think sticking with two sounds like a good idea. 繼續。 對不起。
Rizala : No, no, no, you're right. It's either a little or a lot. I know that sounds crazy, but it's either two things or twenty-one things. Everything in the middle, they're kind of like, "Eh." What I'll do is I'll post quizzes as well, and that's where I come into the, okay, I put a fifteen to twenty-one question quiz, instead I'll post, "Oh what did you get? Comment below. What did you get?" People will take the quiz and they'll come back on the page just to comment and say what they got. That gets crazy. When you think about it, it's kind of crazy how well they will actually go through, finish the quiz. I use a tool called Play Buzz, and you can go in and create a quiz and stuff like that.
You can see how long people stay on the page. Whenever I post a quiz on my blog, I can see people stay on my page for at least three minutes to finish the quiz, to come back, to comment on my fan page, to say, "I got this."
Felix : Is this the kind of quiz where it's like which city should you live in, that kind of idea?
Rizala : Yeah, but it's more geared towards my community where it's like what type of lesbian are you or how gay are you or how well do you know your LGBT trivia.
Felix : I think this is a really great psychological hack because it plays on two different things. One thing is that people love, love, love, love learning more things about themselves. Everyone's favorite topic is themselves. If you give them a way to learn more about themselves, that kicks them into wanting to participate. Second thing is they love to talk about themselves, but they don't want to come off as bragging. The best way to do that is to get someone else to talk about them. If it's the results of a quiz, they're not saying, "Hey look, I'm this type of person," this quiz determined that. I think that's really great. I've seen it work really well for a lot of different I guess Facebook fan pages and groups is the idea of posting these quizzes.
You said asking for a selfie, voting for two different things, quizzes. Anything else that you recommend listeners try to do if they want to increase engagement?
Rizala : Just to go off really quick on the selfie thing, one selfie that really blows up is saying, I do a selfie challenge. Drop a selfie and add anyone who likes it. That actually goes, the results are ten times that, just a side note. If anyone wants to try that and then switch it up a little bit.
Felix : I'm sorry, what was that? You said add someone that likes it.
Rizala : It's called a selfie challenge. You drop a selfie, and then add anyone who likes your selfie. What will happen, and that causes crazy engagement because everyone is going through all the comments, liking peoples pictures, commenting on peoples pictures, so I'm not even doing anything to create engagement. They're all going through comments, liking pictures, commenting and it creates some crazy engagement. One selfie one time had over three thousand likes on it. 這太瘋狂了。 More likes than the picture, and I was like, "Wow."
Felix : Sorry, I'm a little dense on this. I just want to make sure I understand. Someone posts their selfie, and then the idea is to add them as a friend, is that what you're saying?
Rizala : Yeah, the goal is, there's two steps. Step one is you post a selfie. Step two is you go through all the comments and you like selfies of other people. If someone likes my selfie, I have to add the person who liked my selfie.
Felix : Okay. 這就說得通了。
Rizala : If that makes any sense. It creates crazy engagement. What I usually do is I usually put a free gift as a link in the post so that way people, "Oh, there's a free gift," or a chance to sign up for an email list, and then I grab some emails and stuff like that or I'll grab a couple hundred emails for free. 沒錢。
Felix : Cool. I think the most important question out of this, and I've heard this asked a couple of times when I was asking my community what they want me to ask, was about how do you turn those likes into actual buyers? How do you go from likes to purchases? When you're posting this content, is there a call to action? How do you actually drive people? It's great there's all this activity, but how do you actually get them to buy things from you?
Rizala : That's a great question. I actually like when someone asks that question because a lot of times and a lot of marketers say, "Like doesn't equal money," and that's one hundred percent true. Likes do not equal money, but what likes does is it can allow you to equal more engagement because you have a person who's already somewhat warmed up to you. To me this is the formula, likes equal engagement equal clicks equal email equals money to me. That's where I get. I have the opportunity to communicate with you through your email.
To break it all down, I get a like. It's a very high chance that someone is probably going to see my post. They see my post and they like it, and then they engage in it. When they engage in it, they either engage in it by commenting, sharing or even clicking on the link I have in my post, which is usually several different things. It can be sign up for a newsletter, sign up for a giveaway, sign up for my social site as well. It's several different things. Someone can sign up for one of those email lists. If they don't, no worries because they already engaged in it, which allows other people to see it because when you're engaged in it, Facebook allows the post to travel more into other peoples news feed.
Once that happens, I get something from that person. Then if I get an email, then when I'm in their inbox, that's when I communicate with them in a sense. I'm, "Okay, you're on my email list." Let's just say they get on my email list for the giveaway. I say, "Okay, we announce a giveaway once every week. In the meantime, here's a discount to one of my products," and they get a discount, and from there they can decide to either purchase something or they can just hang out until they're ready to buy something, or they'll join another email list from there. It keeps going. I create a circle. You're doing something with me. I don't know what you're doing, but you're doing something.
Felix : I like that. I love that. Two things that you said about that, first I like the funnel that you have set, because you have likes, which means that they're going to be seeing your content. You're posting things, they're engaging in them. They're really, really familiar with you and have you top of mind. Then there's going to be certain posts that you have. I guess not every single post, but certain posts that events that drive them to some place either through a giveaway or I'm not sure if you mentioned anything else, but the basic idea is to drive them to some other landing page that collects the email. 那正確嗎？
Rizala : Mm-hmm (affirmative).
Felix : Okay, collects the email and then you have some kind of auto responder set up?
Rizala : I do.
Felix : How do you get them to buy from there?
Rizala : I have an auto responder set up as well as I have scheduled broadcasts. I try to do too much auto responder stuff. Because sometimes the same person will join the same email list twice or something. I just keep it fresh. I have two email auto responders set up, and then I just do broadcasts. They're either joining another email list that qualifies them more into being a buyer, or it gets them to try to buy something, or it gets them to interact. I sometimes send them back to a quiz. I say, "Oh okay, you just joined my email list. Check out this quiz." Keep them in a circle. I try to get to know them, keep them entertained, keep them used to opening my emails, clicking my links, commenting, sharing. I want them to just engage with me. I don't care what you're doing. Just engage.
Felix : I like this attitude. This was the second thing I liked about what you're saying is that sometimes we stress so much about how do we get the funnel, how do we get them from point A to point B, but sometimes there is no direct path. The idea I think what you're getting as is that they're going to be doing something with you to go and expose you somehow. There's no direct path from going from likes to buyers. You just keep them involved, immersed into your brand's universe and pull them deeper and deeper and deeper into it by getting them more and more and more engaged. It's almost like this huge spiderweb that you set up.
Eventually they will hit one of the opportunities where they want to buy from you. I think that's an important point because sometimes we stress too much about, "Oh my conversion rates are dropping here and dropping there," and sometimes it's not a straight path. Sometimes it's really getting them as engaged as possible. I think that's a great point. Can you give us an idea of how large the email list is? Let's say you have three hundred thousand likes on the Lesbian Pride group; how many emails can that I guess equate to for your situation?
Rizala : I'll be honest with you, I'm still kicking myself in the butt for this, but it took me forever to finally design an email list. I would say I'm at about fifty thousand, and I should be at a lot more. I'll be honest, I didn't start until October.
Felix : That's amazing though. Fifty thousand from just three hundred thousand likes and just starting in October. I guess right now that's about six months ago. I think that's a great growth.
Rizala : Thanks.
Felix : I don't think that's anything to be ashamed of at all.
Rizala : I keep telling people just build an email list. 不要像我一樣。 Build an email list.
Felix : Are you able to see the conversions? Do you ever just come out and pitch a product on the Facebook page or is it all done through the emails?
Rizala : I do and I don't. I don't really go really hard on pitching. I post the product on my Facebook page, so it still gets a lot of organic reach. I'll go, one day I'll post three products and then I won't post anything for a week, and that's because I'm driving traffic to those three products or traffic from another funnel is coming back to those products or one traffic is going to those products. If you were to look at my posts, it either has no link or it has a link to something like a giveaway or something. The goal is to try and get people on the email list. I even try to send them to Instagram. That's another thing.
I'm like, "Okay, check out Instagram," because that's another place where I can communicate with somebody. I don't go very hard with posting too much product. I don't have a daily or twice a day I post a product. 我不那樣做。
Felix : Was it because you weren't getting the same kind of conversions as email? What'd you change your I guess direction?
Rizala : I never really did. If I were to post a product, it would be just because I'm creating an ad and I would just publish it on the page. It wasn't because I had a schedule. To me, yeah I just don't. 我只是不知道。
Felix : Okay. I think that's a good idea too is just, I've said this plenty of times too and people might be tired of hearing about it, but always drive the followers that you have, the likes, whatever, to an email list because that is the only platform that you have true control over. Email never goes away. The way that I've always thought about these kind of new social media platforms popping up is that think of it as almost an eBay or an Etsy because these social media platforms, they spend a lot of time marketing, spend a lot of time, have full teams building a marketplace of eyeballs at these different locations. A bunch of prospective customers for you.
The problem with being on an Etsy or an eBay is that you don't actually own that customer. At the end of the day, they still own it, so they can shut it down any time and change things and all of a sudden it's gone. I feel like for any entrepreneur out there that wants to go around on social, your only goal is to get all those people, all those eyeballs, all those prospective customers from those platforms onto your platform, because it's going to go away some day and you'll always have your own platform.
Rizala : Totally.
Felix : Facebook is going to go away some day. Facebook fan page is going to go away some day.
Rizala : Yes.
Felix : Because you have an email list ...
Rizala : Say it ain't so.
Felix : Because you have such a huge email list, you don't depend on it. Not just that, but if another popular social media platform pops up, you can drive all fifty thousand or however many you have at that time to there. All of a sudden you're like the big shot on the new platform and you'll get a lot more organic growth from there because a lot of platforms care about who's the most active on there. I think you're doing the right thing, and I think your message is the right thing too, which is to get started with emails as soon as possible.
We're almost running out of time here. I want to ask you one more I guess big thing about Facebook fan pages, which is not about Facebook fan pages, it's about Facebook groups. I think everyone out there who might be listening is saying, "Why haven't you started a Facebook group," because everyone saying the things that you've heard plenty of times, which is fan pages are not getting as much organic reach as before. Groups is the new big thing. 你對此有何看法？ What are your thoughts on groups versus pages?
Rizala : I'll be honest with you, I just started a group from the fan page, but what I did was I made it a reward. I said, "If you do this, you'll get a reward of being able to join this group." Groups are pretty good. I would say there's a ton of ... I have maybe two thousand people and I would say I get about a hundred new posts every single day. It's crazy engagement in groups. I would say yeah, groups are cool and all, but at the same time, it's a lot of work because you're monitoring things a lot more. Even though you're an admin, unless you want to restrict people from posting, which isn't very fun for them, it's like I feel like more of a babysitter in a group and I feel like I have less control, being okay with having less control.
It's good for training purposes. It's good for community learning purposes, but for what I do in the sense of I'm trying to drive people to certain things, I don't know. To be honest with you, I don't know. I like it in the sense of engagement, but I don't like it in a sense of the lack of control.
Felix : I think you hit the nail on the head there because with Facebook fan pages, you control the topics. Because people can't create their own topics, they have to respond or reply to your posts. You control the main topic everyone should be talking about. Facebook groups, everyone can create their own topic so it's almost like a free for all kind of forum. Literally it's a forum.
Rizala : It's crazy. Oh my gosh, I'm doing this picturing.
Felix : No, I think that makes sense. I guess moving on from there, I want to talk a little bit, close this out, talk a little bit about your actual store itself. I think just real quick, I guess what's your day to day like? How much involved are you with the Facebook fan page versus running your actual Shopify store?
Rizala : I would say my day consists of in the morning after I get situated with exercise and stuff, I sit down and I check my ads first thing. Maybe take me an hour to an hour and a half. The store I will probably add maybe an item or two to the store from whatever, a vendor or something, or supplier or even custom content that I created. You know what, this is the best advice I can give people starting a Shopify store. Just spend one or two days just adding a bunch of items to your store. Just add it. Just add it. Especially if you're starting off with direct shipping, find a supplier and just start adding products because if you just spend a couple days, and you only have eight items, I'm just going to add an item a day, that's not going to get you anywhere.
At least have forty items in your store and then just start going from there and just promoting each item, and maybe spend one week promoting one item and see if that can be a winner. I'll be honest with you Felix, that's kind of a problem that I had is that I had to create less time for myself because I'm less productive when I have too much time. 這對你有意義嗎？
Felix : I think that's, yeah. It's almost like the more time you have you just learn to fill that time with things that aren't as important.
Rizala : I had to make it so that I only had four hours to spend on my business a day, four to five hours. I had to, okay, I'm going to go work out, I'm going to go do this, I'm going to spend time with my wife, I'm going to try to make dinner or we're going to go out to eat. I'm just going to chill for an hour or two a day because that's what I want to do. I try to spend only four to five hours a day, not consecutively. I spend maybe three hours and maybe two to three hours on my store. Just doing random stuff. I'll be honest with you, I'm literally just the first two hours I spend just with ads and the next couple hours I'm spending just doing random stuff, things store owners do. 我不知道。
Felix : I think that makes a lot of sense. I like the idea of limiting your time. I've heard of this. I think John Lee Dumas, I'm not sure if you listened to him or anyone else does, he runs Entrepreneur on Fire Podcast. He talks a lot about this baby affect, which is that a lot of entrepreneurs kick things into higher gear once they have less time or more things, either less time or more at stake because once you have a baby all of a sudden you don't have any time at all to do anything, so you really learn how to prioritize and focus on what's actually important because more time doesn't necessarily mean you can devote it towards the right things. You could be totally distracted and then all of a sudden be doing things that are detrimental to your business. I think that's a really great advice.
When we were talking, I actually remember one thing I do want to ask about Facebook fan pages, which is you were saying you were using ads before to build the likes. Is that still the strategy that you use today where what's working for you today at the scale that you're at with a hundred thousand likes one page, three hundred thousand likes on your main most profitable page? What are you doing now to drive more and more likes to those pages?
Rizala : I do not Facebook page like ads anymore just because the amount of ads and the amount of ad money I'm spending on regular ads. I actually get a ton of page likes without having to do a page like.
Felix : It's just organic sharing?
Rizala : Yeah, organic, or just when you run ads people will like your page from those ads. 這很瘋狂。 When you run an ad for, let's say, website clicks, you're trying to get more website clicks, if you click on like I want to see how many people like my page from this ad, it's kind of crazy. There are people who like the page. I guess not only did they click, but they liked it.
Felix : Is it because your Facebook fan page is the one that I guess owns the ad, or are they looking it up afterwards? How are they going from seeing your ad to a product to then finding your Facebook fan page?
Rizala : What I have noticed, this is something, because I actually asked my wife and I ask a lot of people their behaviors when they see ads on Facebook and my own personal. What I usually do is I'll click on the ad. I'll click on the ad, it'll take me to the page, and then I'm like, "Oh, I'm interested," "I'm not interested," and I'll click back. I did like the offer, and I'm interested in the page, so I'll go click on the link for the page. It'll take me to the page, and I'll look on the page and see what they got going. "Oh this is an interesting page." I'm going to go ahead and like the page.
I ask my wife, and I always ask people, "What do you do?" They tell me, "This is what I do." 我也這樣做。 They'll do two or three things. They'll click the thing. People who don't buy doesn't mean they didn't give you something. They might have given you also a like too. 我不知道。 That's my behavior and the behavior I've asked from other people, is I'll click on the ad, and I'll either go back and say I'm interested in the page, so I'll get the page and I'll like the page.
Felix : That makes sense. 涼爽的。 In terms of running this entire operation you have going on here, are there any particular tools or apps, either through the Shopify app store or just outside of it, that you really depend on to keep things running?
Rizala : Oh yeah. I'm going to give a huge shout out to my guys at Hextom, HEXTOM dot com. Those guys have amazing apps. The banner apps, the countdown timer banner app has definitely increased my conversions. I don't like pop-ups. My people don't like pop-ups, and I still want to provide them with scarcity. I think people need a little pressure. The countdown timer app from Hextom is amazing. It allows you to even just, if you want to just show the countdown timer on just a cart page, it really helps you to increase conversion. Say, "Hey, in less than an hour we're going to shut down the free shipping." That's an app that I definitely recommend.
Another app that I use is Retarget app. People who don't really understand too much about Facebook advertising and they don't like the whole new Facebook pixels, the new thing everyone's asking questions about. Definitely install Retarget app. It takes so much pressure off of you. It's dynamic retargeting, which means after someone visits a certain product, not only will it retarget that person on that product but also relatable products to that person as well. That's really important because retargeting is huge. If you're driving traffic, you need to be retargeting people, so please download that Retarget app. I think those are the only two apps that I really use consistently all the time. No, those are the only two apps I really use all the time.
菲利克斯：太棒了。 涼爽的。 Thanks so much Rizala. I think you dropped a lot of knowledge here about Facebook fan pages, a lot of things I think people can get started on immediately or they have a fan page already, things they can implement immediately as well. PrideDesignz.com, PRIDEDESIGNZ dot com. Rizala.com, which is RIZALA dot com is your personal site. Anywhere else you recommend the listeners go check out if they want to follow along with what you're up to?
Rizala : No. I would just be inside our Facebook group answering questions. If anyone has any questions, they can just refer to your Facebook group, Traffic and Sales, and I'll be in there answering questions. Just if I can give one advice, just be patient and be consistent. Those are the two things that I want to say. Be patient and be consistent, and if you can get those two down and just keep doing what you're doing, it's going to happen. It's bound to happen.
菲利克斯：是的。 I love [inaudible 01:06:19]. I think that's great advice. You don't even have to be great, if you can just be good or good enough and be consistent, it'll get you really, really far.
Rizala : I promise you.
Felix : I think it's a game of attrition, who can stay in it the longest. It's not necessarily who's best but who's left. Who can stick around and just be consistent. I think that's great advice.
Rizala : Awesome.
菲利克斯：太棒了。 非常感謝。 Again, PrideDesignz.com, Rizala.com, and we'll link all that in the show notes. Thanks again for coming on.
Rizala : Thank you again for having me. I really appreciate you having me on the show. I really like giving back to the community that's given me so much.
Felix : Yeah, you definitely have. 驚人的。 非常感謝。
Rizala : Thanks Felix.
Felix : Thanks for listening to Shopify Masters, the e-commerce marketing podcast for ambitious entrepreneurs. To start your store today, visit Shopify.com for a free fourteen day trial.
里扎拉：嘿，菲利克斯怎麼了？
菲利克斯：太棒了。 告訴我們更多關於你的故事。 顯然，我列出了你們銷售的一堆產品。 什麼是最受歡迎的？
Rizala ：現在實際上是在戒指和手鐲之間來回切換。 項鍊也做得很好，但現在戒指很熱。
菲利克斯：很好。 涼爽的。 當我參加 Shopify Unite 會議時，你和我在舊金山相遇。 碰到你很有趣，你告訴我你的故事，我想，是的，肯定想讓你參加播客，因為你有趣的背景和你是如何開始的。 我認為對於很多企業家來說，這並不是一個非常相似的故事，但是這種嘗試某事然後沒有工作然後幾乎以一堆方式失敗而走向第一次成功的感覺。 告訴我們一些關於你的背景，你是如何開始的。 不一定是電子商務，但您的在線業務背景是什麼？
里扎拉：當然。 我開始從事在線創業，我們就這麼說吧，早在 2012 年底，我就開始了一家網絡營銷公司。 這是一個病毒式的博客系統。 有些人可能只是這麼說就知道那是什麼。 我這樣做了將近兩年。 我真的試圖讓那件事發揮作用。 我什至無法告訴你我為了讓它發揮作用而付出了多少鮮血、汗水和淚水。 我幾乎收支平衡。 我決定我不想放棄離開公司喧囂和靠薪水過日子的夢想，但我想休息一下。
我決定不做與博客完全不同的事情，我開始建立粉絲頁面。 我正在對它是如何發生的做一個很長的故事，但幾乎每個人都在談論 Facebook 粉絲頁面，我就像“讓我繼續嘗試一下”。 當時我正在努力減肥之類的，所以我想，“讓我試著做一個減肥粉絲頁面。” 很多人都知道，減肥行業競爭非常激烈。 獲得喜歡是非常荒謬的，非常昂貴。 我想，“哦，我的天哪，我還沒有得到這個。” 我的一位導師是這樣的，“你知道嗎，做一些你熱愛的事情。做一些很容易進入的事情來生成內容。”
我試圖弄清楚我想做什麼，我想做什麼？ 接下來你知道，我照鏡子，我想，“我為什麼不就我自己和我的生活方式做這件事，並成為 LGBT 社區的一部分”，那是我第一次開始的時候我支持平等權利，然後我開始了 Lesbian Pride，只是因為我注意到我支持平等權利的女性有多少活動，它是如此活躍。 我想，“讓我看看如果我只為主要是女性、LGBT 女性創建一個頁面會發生什麼。” 那一個簡直炸毀了。 我喜歡告訴人們這一點，因為它非常重要，但我真的每天只有 5 美元可以花在建立這個粉絲頁面上。 原因是我們剛從德國回到美國。 我的妻子無法工作，因為我們還在等待她的綠卡。
我在工作，我們住在加利福尼亞。 加州很貴。 我們靠我的薪水和信用卡為生，我真的就像，“我不應該在這上面花錢。” 我每天花 5 美元，在不到 6 個月的時間裡是 150 美元，我抬頭一看，什麼也沒賣。 我一抬頭，就有超過十萬的粉絲，非常活躍的社區。 那時我收到了數百條評論和數百甚至數千個贊。 這太瘋狂了。 然後我開始在 Teespring 上賣 T 卹，每個月賺幾千美元，這太棒了。
接下來你知道，我賺的錢和我的工作一樣多。 你開始有點筋疲力盡了，因為那時我幾乎沒有睡覺。 我每天大概睡四、五、六個小時，這可不好。 我的妻子就像，“好吧，你必須放棄一些東西”，她建議我放棄我的工作，因為我的夢想是為自己工作並擁有自己的事業。 我放棄了我的工作，我不知道你是否還記得這個 Felix，但你還記得 Facebook 什麼時候將他們的算法從“先見”改為他們自己的算法，就像基於參與度的算法嗎？
菲利克斯：是的，當然。 我認為任何開始使用 Facebook 的人，尤其是當時，肯定也有這種感覺。
里扎拉：哦，伙計。 我覺得那太糟糕了。 它確實發生在我辭掉工作和訂婚之後，瘋狂的是我投入的錢，因為我在粉絲頁面上的參與度很高，我不得不投入廣告費，字面意思是每 1 美元投入我可能會賺到 5 美元，這是因為我得到了所有的有機參與。 Facebook 真的只是讓我的帖子傳播得很遠。 當 Facebook 做出這種轉變時，我真的沒有為此做好準備，我的影響力下降了。 我從只能用 10 萬頁接觸到數百萬人，變成了勉強接觸到 2、300 人。 我的廣告費用上漲了。
我花了一美元，我賺了 1.10 美元，所以我賺了 0.10 美元。 投資回報率仍然是投資回報率，但幾乎什麼都不是。 我還沒有真正準備好。 從那時起，幾乎是上下起伏。 只是發起運動，這是一場鬥爭。 甚至在某個時候，我實際上不得不回去在小學找到一份工作並擔任助教。 那時，我是一名助教，突然間我開始改變我的思維方式。 我剛剛開始生成更多內容，而且我才開始真正參與其中。 我幾乎回到了基礎，只是再次與我的粉絲互動。 接下來你知道，我正在接觸更多的人。 我的廣告費用在下降。
Facebook 只是讓我的帖子被看到。 然後它一直在繼續。 我在做 Teespring 我也進入了 Represent，它類似於 Teespring，最後我硬著頭皮說，“這是什麼 Shopify 大家都在談論”，我終於進入了 Shopify。 8 月，我在 7 月的最後兩三天開始使用 Shopify，八月是我的第一個月，我賺了 10,000 美元。 這太瘋狂了。 從那以後，它一直很好。 早在 2 月份，就銷售收入而言，我今年的第一個 30,000 美元。 使用 Shopify 並且僅使用我的粉絲頁面作為槓桿，這真是太棒了。 當人們問我如何做到這一點時，我總是說選擇你真正熱愛的東西，因為它更容易找到內容、更容易參與、不會厭倦運營社區，因為這非常重要建立一個社區，參與並對該社區充滿熱情。
它不僅對人們看到您關心的人有很大幫助，而且對您的廣告費用也有很大幫助。 它下降了很多，因為您獲得瞭如此多的有機覆蓋面。 我不在乎別人怎麼說，如果你要給我免費的有機接觸，我會接受的。 我喜歡談論粉絲頁面以及創建可以引以為豪的東西以及創建可以建立生活方式的東西的重要性。
菲利克斯：嗯，這就是播客的人。 我只是在開玩笑。 我認為這是一個很好的概述，我想基本上分解並深入探討你剛才所說的每件事，因為我認為這真的很重要。 我想在這結束時，我們在播客之前討論，你想把所有這些成功和失敗的視覺時間表放在一起，我認為這會很酷，我們會討論在一秒鐘內或在此結束時鏈接到該鏈接。
讓我們從頭開始。 你說你正在從事網絡營銷。 告訴我們更多關於這一點的信息。 對於那些不熟悉這個的人來說，什麼是網絡營銷？
Rizala ：網絡營銷有時被稱為直銷或傳銷，多層次營銷。 差不多吧，即使你說這不是金字塔計劃，但當你看它時，它就是一種金字塔。 你有一個贊助商，他們贊助你，你贊助其他人，你幾乎可以從你積累的人數以及你從銷售產品中銷售的產品數量中賺錢，無論是向購買它的人，誰你招募了。 如果您可以說，這只是推薦營銷的一種方式。 您向某人推薦產品，他們購買它，然後您說，嘿，我有這個絕佳的機會。
我進入它只是因為我喜歡它在線的想法。 我喜歡這樣一個事實，即您也可以從其他人正在做的工作中賺錢。 我認為這將是引用/取消引用“簡單”。 我對它完全陌生，社區很棒。 這是一個了不起的社區，非常活躍，非常熱情。 關於網絡營銷，傳銷，我不得不說一件事，他們的心態很重要。 這很重要，因為我實際上只是在鑽探，試圖，我想你可以說，幾乎洗腦了自己，從清理我大腦所有消極情緒的意義上說，這種想法是不可能的，只是開始相信自己並相信相信有可能過上你夢想的生活方式。
這就是網絡營銷為我所做的，但就我而言，我不知道該怎麼說。 從某種意義上說，這是一個在線賺錢的機會，這有點難以解釋。
菲利克斯：是的，很難說不讓它看起來像一個陰暗或壞事。
里扎拉：這就是我要說的。 這很重要，因為老實說，當我現在談論我的生意時，我會說，“喲，這是我的生意。我不在乎。我喜歡我所做的事情。當我在網絡營銷中，我就像，“我不知道。”
菲利克斯：我聽說過這個建議，當你開始創業時，你應該開始一個你會自豪地站在舞台上談論它的企業。 只是這樣想，我認為會有很大的不同，因為有些事情，你會告訴你媽媽你的生意，還是你可以和別人談論你的生意。 我認為在決定你想做什麼時，這是一個很好的練習。 網絡營銷，你做的這件事，你以為網上賺錢很容易。 也許你可以回答這個問題。 有沒有一種簡單的在線賺錢方式，如果你看到了一個在線賺錢的簡單方法的機會，你會調查它還是逃跑？
Rizala ：這取決於他們如何營銷它，因為我對營銷以及人們如何營銷非常感興趣。 我不打算加入它。 我喜歡我現在正在做的事情，但我喜歡有人引起我的注意。 就像，“哦，你是怎麼引起我的注意的？” 我會向您展示興趣，但不一定是對產品或機會，而是因為您引起了我的注意。
菲利克斯：我喜歡這種態度，因為我最近收到了一封關於這件事的電子郵件，我認為最成功的企業家是那些試圖從任何事物中尋找機會學習的人，即使你不這樣做。不一定同意產品或同意他們做事的方式。 我覺得總有一個教訓要吸取，你拿出你需要的東西，然後把它應用到你的業務中，而不是這麼快做出判斷。 我認為這聽起來像你的態度，我認為這是一個很好的態度。
Rizala ：我有 ADD，所以我想，“哇，你引起了我的注意？你打擾了我？讓我看看。”
Felix ：那麼你是一個很好的石蕊試紙 [聽不清 00:14:09]。 你在做這個網絡營銷的事情，為了了解時間，你說這是 2012 年？
Rizala ：2012 年底一直到差不多 2014 年。
Felix ：你說大約兩年，你是從什麼時候開始創建你的第一個 Facebook 粉絲頁面的？
Rizala ：我從九月份開始創作它。 有一些重疊。 我只想說肯定有一些重疊。 我在 9 月開始創建它。 那是我的減肥計劃，我並不真正熱衷於此。 我開始創建它，然後在 9 月開始創建我的第一個 I Support Equal Rights and Lesbian Pride。
Felix ：這是一個有趣的話題，因為你說你不感興趣或者你對減肥 Facebook 粉絲頁面沒有熱情，但你之前確實說過你正在尋找減肥的方法。 你在...
里扎拉：我是。
Felix ：……我猜是態度，不一定是態度，但你當時的心態是我感興趣的話題。你說的還有一個層次。 我認為不一定是陷阱，而是其他企業家可能會遇到的潛在陷阱，他們開始合理化並說：“是的，我可能對此充滿熱情。我對此很感興趣。我會變得充滿熱情它。” 我猜這幾乎是你進入的方向，因為你對這個話題感興趣，但你對它沒有熱情。 您如何區分您是否真的對特定業務或特定行業充滿熱情與僅僅對它感興趣？
Rizala ：這實際上是一個很好的問題，因為有時對我來說，這是一個非常好的問題。 因為減肥是因為這是我必須做的事情。 這是我對如何減肥感興趣的事情，我想，讓我把它貨幣化。 有了女同性戀的驕傲，這對我來說是很自然的。 它甚至沒有成為一個想法，因為它是如此自然。 我一直在閱讀文章，參與其他粉絲頁面，喜歡視頻，觀看視頻，這似乎是一種娛樂形式。 我就像，“等等，這可能是一個我可以參與的利基市場。” 例如，很多人觀看拳擊、UFC 或 MMA，他們對此非常熱情。 他們喜歡它。 他們認識所有的戰士，他們談論事情。 他們不一定會參與其中，但他們對此充滿熱情，但他們不會認為這是他們可以加入的利基市場，因為他們認為，“哦，我必須成為一名戰士。”
不，不。 只是作為一個被利基娛樂的人，它可以用作你的利基來獲利。 它應該是自然的。 在我開始之前，我寫下了我的一切以及我完成的一切。 我寫下了我是妻子，我是推銷員，我是女同性戀，我就是這個，我就是那個。 我曾經這樣做，我曾經這樣做過。 我寫下了我能想到的一切，我做過的一切，我最喜歡的電視節目。 我就是這樣想的，好吧，就是這些。 讓我試著弄清楚我能做什麼，然後當我找到它時，我就像是，“哦，我是一個女同性戀者。我也對 LGBT 問題感興趣。讓我研究這個利基市場。” 然後我向你保證，幾乎每個利基市場都有某種購買力。
LGBT利基市場擁有巨大的購買力。 MMA 利基市場具有巨大的購買力。 你必須充滿熱情，然後你會說，“哇哦，我可以做點什麼。我可以從中獲得一些收入。” 我想這就是我第一次決定時所做的，好吧，讓我開始吧。
菲利克斯：我喜歡你為真正評估自己而進行的那種練習，我認為有時很難做到客觀，我想公正地看待自己，我想我會錄製一段關於這個特別的視頻我認為行之有效的技術不一定是看自己的內在，一定要這樣做，但是如果您覺得自己無法客觀地做到這一點，或者您只是想換個角度，請出去問問最親近的人你來形容你，因為我敢打賭，如果你當時去找你的朋友，讓他們描述你，他們不會形容你，“哦，她真的對減肥很感興趣。”
他們可能更有可能說，“她對 LGBT 問題感興趣。” 如果你出去問親近的人，“描述一下我是誰”，這是一個很好的方式來弄清楚你對什麼充滿熱情。 因為就像你說的那樣，你所熱愛的事情是自然而然的，無論你是否想讓它變得明顯，它們都會讓你從你身上升起。 接受你熱情的人將是最接近你的人，他們可以接受這些事情。 我認為這很好，我想不一定是想法，但是一個很好的練習就是自己一定要經歷它，然後還要讓最親近的人向你描述它。
里扎拉：那太好了。 我也喜歡這個主意。
菲利克斯：雖然當你去找某人說“嘿，你能描述一下我是誰”時，這很尷尬，因為他們顯然不想以某種方式對你進行分類。 如果你能讓他們說出來，我認為這是一件很棒的事情。 涼爽的。 讓我們在這裡完成這個時間表。 你創建了第一個粉絲頁面，你說是在 2012 年 9 月？
里扎拉：2013 年。
菲利克斯：2013 年，好吧。 您從事網絡營銷業務大約一年？
里扎拉：是的。 你知道嗎，我當時犯了一個錯誤。 我完全忘記了。 我想我是在 2011 年底加入網絡營銷的。
Felix ：你做了將近兩年，然後開始了第一個粉絲頁面。 我猜當時 Facebook 是否已經為他們的新聞提要實施了全新的算法？
里扎拉：沒有。
菲利克斯：還沒有，好吧。 你可以開始這個粉絲頁面，你說你每個月有 5 美元可以花，你在買廣告？ 你是如何在早期獲得牽引力的？
里扎拉：我一天只有 5 美元，相當於一個月 150 美元。 你說每天5美元，一個月。
菲利克斯：好的，抱歉，每天 5 美元。
里扎拉：是的，以防萬一。 以防萬一人們會說，“什麼？真的嗎？”
菲利克斯：是的，你不能用每月 5 美元做很多事情。 所以每天5美元。 你做了什麼來獲得這種吸引力？
Rizala ：我在做類似廣告的頁面，我知道這種爭議，人們會說，“那行不通。” 我正在做類似廣告的頁面，但我沒有得到......我認為我最便宜的喜歡大約是 0.2 美元到 0.3 美元，但大概花了三週時間才把它放在那裡。 我會做，因為我每天只有 5 美元，我會做三四個廣告。 我想我實際上開始了，我做什麼？ 我想我做了三個廣告，我會做一美元五十美分或一美元之類的。 我剛分了。 這是一美元，我把它保持得非常簡單。 我會做的是尋找圖像是我只會谷歌 LGBT 自豪感，無論谷歌上出現什麼圖像，我都會使用該圖像。
現在更容易了，因為 Facebook 有一種方法可以讓你使用他們的圖片，通過 Shutterstock，我不知道是否有人知道，但你可以輸入 LGBT、Gay 或其他任何內容，或者如果你喜歡打高爾夫球，只需輸入在高爾夫或其他任何事情上，他們實際上會為您提供來自 Shutterstock 的圖像，這要好得多。 我只會使用這些圖片，然後我會投放廣告大約五天，看看 Facebook 花了多長時間來優化它，如果它不起作用，我會關閉它。 如果它確實有效，我會讓它繼續運行。 這幾乎就是我所做的一切。 根本沒有花很長時間。
菲利克斯：酷。 當我們通過這個時間表時，我想了解你今天所做的事情，因為顯然事情有點不同。
里扎拉：哦，是的，當然。
菲利克斯：在我們到達那里之前，你開始了這個 Facebook 粉絲頁面，獲得了關注。 您是否立即開始通過這些觀眾獲利，或者您等了多久才開始銷售您所說的 T 卹是第一件事？
Rizala ：是的，Teespring。 花了不到六個月的時間。 我記得我很不願意這樣做，因為它就像我的孩子一樣。 就像，“我必須通過我的孩子賺錢。” 僅僅因為我想讓社區真正參與進來，花了不到六個月的時間。 我當時也非常專注於我的工作。 我在那份工作上工作了很多，以至於我需要專注於它，而我只是沒有時間真正什麼都不做。 我真正能做的只是製作廣告，這可能只花了不到 20 分鐘，這就是我所擁有的。
菲利克斯：你每天只花二十分鐘……
里扎拉：差不多。
菲利克斯：我認為你提到了一個非常重要的點，我認為有很多商業建議，我也完全同意這一點，即在開始銷售任何東西之前，你首先要建立受眾。 他們接下來沒有談論的是您遇到的問題，因為您首先要建立受眾，而我認為這樣做的最佳方式就是創建內容。 內容是免費的，所以你提供了一堆價值，一堆價值都是免費的，現在你想開始要求你的觀眾為你付錢，你以前從來沒有和他們有過這種關係，因為他們'一直希望你能得到免費的東西。 你有沒有這個我猜想擔心現在不得不要求人們付錢給我以前從未做過的事情，你對此有實際問題嗎？
Rizala ：我認為我的問題是我害怕不喜歡的人和人，是的。 這幾乎是在失去人。 我現在已經結束了。 我絕對害怕只是問，我就像，“哦，我不想失去我的粉絲。” 正如他們與我建立了關係一樣，我與他們建立了關係。 他們是我回复我頁面上的每條評論的人。 我會做的就是在我的工作停工時休息，我會跳上我的手機，然後我會去我的粉絲頁面並回複評論。 喜歡評論或回复它。 我建立了這種關係，但我不習慣。
我介紹貨幣化的方式是我創建了我的第一件 T 卹，我沒有放鏈接或任何東西，我只是寫了，“嘿，如果我們開始銷售，你們會買這個嗎？” 他們給我的回應量足以讓我開始銷售。 我當時想，“哦，好吧。”
Felix ：我喜歡這樣，因為基本上你，而且我也聽說這項工作做得很好，但我猜不是為了這個特別的目的，但你很早就讓他們參與進來，真的很早。 幾乎就像你們作為一個群體集體決定讓我們出售這些東西而不是“嘿，我做了這件事”，不一定是在背後，而是在一邊，就在這裡。 現在你想買嗎？ 你很早就得到了他們的反饋。 我認為這是一項很棒的技術。 即使您採取了這些步驟，一旦發布它，您是否有任何強烈反對？
里扎拉：是的，我做到了。 我不明白了。 至少我不再看到它了，因為我仍然希望每隔一段時間在我的頁面上瀏覽一下。 是的，我得到了大約兩百條“是”的評論。 沒有。 “我不敢相信你在賣東西。無論如何，”有些人真的只是說一些負面的，但這就像兩百分之一。 我絕對沒有在這方面磨練。 感覺不錯的一件事是刪除和阻止人員。 就像，“哦，我只是要刪除並阻止你。” 那感覺很好。 如果有人說一些非常荒謬的話，我會這樣做。
不，如果有人說不，那隻是，“嘿，兩百分之一就可以了。”
菲利克斯：那是半個百分點或其他什麼。
里扎拉：是的。 菲利克斯：你說現在不打擾你了。 是因為你能夠做一些事情，比如阻止別人，還是你經歷了一種心理轉變？ 和我們談談為什麼現在不打擾你？
Rizala ：完全是一種精神轉變。 我剛剛意識到，好吧，這是我的事，這是我的生活或其他什麼之間有一條細線。 是相互糾纏的。 我建造了這個。 我全心全意投入其中，但你也必須記住它只是一個 Facebook 粉絲頁面。 就像不是每個人都喜歡你喜歡的東西一樣可以接受。 同樣，當某人真的很刻薄時，刪除和阻止某人感覺真的很好。 就像，“你知道，我會這樣做，因為他們在對抗中茁壯成長。”
我想我可能遇到過一次或兩次，然後我意識到這比他們更困擾我。 老實說，我不知道這是否讓他們感到困擾，但它困擾著我。 我就像，“你知道嗎，只要刪除和屏蔽這個非常粗魯的人，我就會感覺好多了。” 如果有人說不，我不會刪除和阻止某人，但如果有人非常粗魯或只是刻薄，就像，好吧，我不想在我的生活中出現這樣的消極情緒，在我使用我的粉絲頁面上建立的自己的錢。 我不會允許的。
Felix ：是的，它甚至不僅僅是對你的攻擊，但如果你讓它傳播，它也會摧毀整個社區。
里扎拉：是的。
菲利克斯：我也想談一談你是否會遇到這些事情，但我之前聽到的一句很棒的話我認為是，“如果電子遊戲教會了我什麼，如果你遇到敵人並遇到仇恨者，那麼你就走對了，”我認為這是因為你沒有採取這些步驟，把東西放在那裡，把脖子放在那裡，得到愛或恨，那麼你並沒有真正做到有時什麼。 因為如果你不是真的代表某事或對某事做出某種明確的立場，那麼你永遠不會有仇恨者，這意味著你永遠不會擁有它的另一面，即那些愛你正在做的事。
我認為這不一定是一個問題，但我認為擁有 Facebook 粉絲頁面的人也經常會遇到這種情況，即如何控制消極情緒。 你的方向只是為了阻止他們，還是你試圖用你自己的評論或類似的東西來回應消極情緒？
Rizala ：不，這只是浪費時間。 他們是巨魔。 人們只是巨魔。 我告訴我的 VA，不要屈服於它。 因為我的 VA，她差不多，我很確定我們稍後會討論我什麼時候得到 VA 之類的東西，但有時我不得不退後幾步，而不是僅僅關注粉絲頁面。 我告訴她，“聽著，如果有人刻薄或其他什麼，你繼續刪除並阻止他們。我相信你的判斷。” 因為它會造成太大的壓力，只是讓某人毀了你甚至不知道的一天。 我會說我給人們的最好建議是打開褻瀆過濾器，因為它會自動隱藏評論。 它不一定會阻止此人，但它會隱藏您的其他人看到的評論。
你加上塊詞，所以人們會說，總是人們說，“你可以在亞馬遜或易趣上找到這個，或者這個那個，”或者其他什麼。 這件事很糟糕或醜陋。 你可以打開它，然後說，“好吧，我不要這些詞，任何出現這樣的詞，立即隱藏它。” 那大大減少了。 只有百分之九十的人會看到這些評論，這真的很好。 我就是做這個的。 它節省了我很多時間。 它為我的 VA 節省了很多時間。 它可以減輕很多壓力，而且不會控制我們的生活。
菲利克斯：太棒了。 讓我們真正進入 Facebook 粉絲頁面策略，因為我認為這是您擁有大量專業知識的地方。 在早期，您說您是在購買廣告。 除了購買廣告以獲得吸引力之外，您還做了其他事情嗎？ 讓我問你一個問題。 除了購買廣告來讓人們喜歡該頁面之外，您是否還在做任何其他事情？
Rizala ：不。我聽到很多人，我聽說如果你有更多時間，一些人可以做的一種策略是在 Facebook 群組中發帖，說“嘿，伙計們”或這樣做 [聽不清 00:30:10] . 只是說，“嘿，伙計們，”首先也許也可以問管理員，然後說，“嘿伙計們，我有這個很棒的粉絲頁面。如果你能向我展示一些愛，我會很高興”或其他什麼。 有些人會這樣做。 我沒有那樣做。 我沒有時間，但我聽說效果很好。 我真的只是買了 Facebook 的讚，這就是我所做的一切。
菲利克斯：一旦你達到一定的點贊數，廣告的投資回報率會提高嗎？ 擁有一千個贊有什麼能讓下一個更容易獲得下一千個讚的原因？
Rizala ：我猜你會說廣告本身已經成熟。 它會從一個贊 0.4 美元下降到一個贊 0.2 美元。 還有一些我覺得很酷的東西。 我注意到喜歡我頁面的人也邀請了很多喜歡我頁面的其他人。 這就是為什麼我得到這麼多。 如果你要算一下，你會說，好吧，我有這麼多贊，我花了這麼多錢，我每個讚的花費可能不到一分錢。 如果你說，好吧，如果我把我支付的所有點贊數或我目前擁有的所有點贊數加起來，再除以我花費的金額，那還不到一分錢，因為有這麼多人喜歡、分享和評論我的帖子，並邀請人們喜歡我的頁面，它讓社區真正快速成長。
我現在推薦的策略仍然是，如果您仍然是 Facebook 的新手並且您從未投放過廣告，我仍然強烈建議您從 Facebook 之類的廣告開始，因為它更容易。 它可以讓你建立信心，因為我沒有騙你，我非常有信心，以至於在為 Teespring 做廣告的時候，我已經知道我在做什麼。 我已經知道這是一個成功的社區，這些都是成功的目標關鍵詞。 我已經知道我所要做的就是轉會，只是在這里和那裡進行一些調整，然後繁榮，我能夠賺到一定數量的錢。 我仍然建議將其作為起點。
關鍵字，對於剛開始使用 Facebook 廣告的人的起點。
菲利克斯：太棒了。 我想你可能已經看到了，所有在聽的人都看到了新聞，關於購買 Facebook 廣告如何讓你獲得大量虛假喜歡的文章。 你對此有何看法？ 你有那個問題嗎？
里扎拉：不，從來沒有。 我確實讀過一篇文章。 老實說，當我看到它並且人們說，“哦，喜歡很糟糕”，我完全忽略它，因為我知道它有效。 就像，好吧，這就是有人玩得不好的地方。 那是他們的問題，但對我來說它有效。 另一件事是這取決於你的目標是誰。 如果您的目標國家是，如果您想獲得喜歡只是為了擁有一個社區或只是為了擁有一個充滿喜歡的頁面，您可以這樣做。 這很容易。 你只是針對像印度這樣的國家，有時他們會很快喜歡上一些東西。
參與度有時沒有那麼高。 如果我在一個女同性戀自豪粉絲頁面上針對男性，我向你保證，我的點贊會不到一分錢。 這就是你的目標。 這不是假喜歡，只是那些沒有真正參與您的頁面的人。 人們總是說它是假的，但只是那些沒有參與您的頁面的人。
菲利克斯：有道理。 I think this is a really important point about the engagement fact because I think Facebook takes as a consideration and we've all seen those Facebook fan pages where, I think someone actually asked this question in my Facebook group where they said some communities have thirty thousand fans and only two to three likes. Is that the result of you think these quote/unquote "fake likes" or you just think that they're not providing the right kind of content that gets the engagements?
Rizala : It could be. To be honest with you, I do know people who have built their ... There was a method a while ago where people would buy fake likes and what would happen was Facebook had it set. This is before I joined. Someone told me about this strategy. People buy a ton of fake likes, and what would happen was Facebook would immediately move that page higher up on the suggested pages. That strategy was long gone before I joined, started doing this. Now I think if that's the case, that might be the case for some pages, but now I think that's a case for a lot of the pages, they're not providing the content that the person originally liked the page for.
If the person liked the page for MMA, because it had an MMA video on it, but yet all they talk about is eating healthy or whatever, the person just probably really wants to see more MMA content, not necessarily about eating healthy. Even though they're kind of related, the person just is more interested in MMA, if that makes any sense.
Felix : That does. Does that mean when you are creating these Facebook fan page, because obviously you guys are selling a lot of different products but you're not creating a fan page about a specific product, you're creating a fan page about something I guess larger than that, and maybe someone out there wanted to create a fan page they would create about a particular lifestyle that their customer I guess, or ideal customer, was living. When you are creating a fan page, how targeted should the core topic be?
Rizala : As targeted as the person wants it to be, to be honest with you. I know people who have a fan page on a specific dog breed, and they do amazing, especially in Shopify. They sell amazing stuff and they're doing great. I know people who just have it on just regular dogs and they're doing great as well, because it really matters on what you want because you can always do something with it. I think just to veer off the subject real quick, a lot of times people think you have these people who aren't ever going to buy everything, but here's the cool thing. If I send them to my blog, I have AdSense on my blog. If I send them here, I have this and that, I have affiliate stuff on my blog and stuff.
Sure, they don't buy anything from me from Shopify, but I still have a way to monetize. That's something that's really important that a lot of people don't realize, that you can still utilize the audience that you got for something. As far as targeted niche goes, it really doesn't matter. It just matters on how much content that person who creates the fan page is willing to provide for it.
Felix : Makes a lot of sense. Let's talk about the content then. What kind of content are you posting? Maybe walk us through your process for figuring out what to post on your fan page.
Rizala : Honestly, right now this is something that, I'll be honest with you, this is crazy cool, but I use a lot of Instagram content. It's great because it's kind of cool because a lot of people, they don't, I don't want to say a lot of people don't use Instagram on Facebook, but a lot of the super active people on Facebook aren't super active on Instagram. It's easier to take that content from Instagram. I lead the love on. I let people keep their usernames because people like to tag the pictures. I keep that on, that's cool, and I just post it on my Facebook.
The amount of engagement is crazy. Because they're like, "Whoa, cool, a new picture." As far as articles go, what I do is I just go to YouTube and just take off a picture, a YouTube video and I just pop it on my blog and maybe I'll put a banner up for my Pride Designz products, and I just put that up there as well. I keep it super simple.
Felix : I like this about re-purposing content because I don't think there's an issue at all being a curator, because I think a lot of times we think about I have a fan page, I got a blog, and I got to create everything from scratch. It has to come from my mind only, and I'm not looking anywhere else. You take the steps to curate the content to a certain degree, and I think with your blog you at least put your own kind of spin or tweak on it, but I don't think there's anything wrong at all with curating because curation is valuable in itself.
You go to a museum and all of that is curated and there's still value in being a central hub for content. Is it all the content you put out are there pretty much images? 您對此有何看法？ I think there's a lot of conversations about text posts don't work as well as images and video is the next big thing. What are your thoughts on the different types of content for your fan page?
Rizala : I'd say everything works. Nothing doesn't, honestly. Videos are hot right now, that's true, but a lot of people like to take videos from other people and stuff, and from YouTube and then download it, they do all this funky stuff. I don't like to do that, unless someone comes to me and says, "Hey, I want you to do that." Then I'll do it. I just use YouTube and post that. I know videos for a fact work really well. Just linking out to websites still works as well. If Facebook notices people are clicking out, because Facebook doesn't necessarily take the person out and open up a new web browser. If you're on mobile, of course. It actually just opens it up in Facebook.
If you're in the app, you click on a website article, it doesn't necessarily open the article out into Safari or Google Chrome. It just opens it into Facebook. You're reading the articles technically still inside the app. I still get really good traction with links. I have one link that is just going crazy. It's a quiz, and I get like two to three thousand visitors a day. I spent a dollar on it. It's absolutely insane.
菲利克斯：哇。 Give us an idea of the kind of scale. Your two Facebook fan page, how many likes are on there, and then tell us how many comments and likes you usually I guess on average will get for something you post.
Rizala : I Support Equal Rights has a little less than a hundred thousand. That is kind of sort of active. I have took a break from that a little bit, just because Lesbian Pride's doing so well. I get maybe a hundred, two hundred likes, maybe two or three comments or maybe ten at the most. Lesbian Pride on the other hand will get up to three thousand likes on average and maybe a hundred to a thousand comments. If I ask somebody to drop a selfie, I promise you, if you refresh the page in a minute there will be at least a hundred selfies. Sometimes I'll just do drop a selfie hour, and people will just drop a selfie.
What it does is it really just boosts engagement. It really depends on what I'm doing and what I'm asking, but it definitely can get up to a thousand. Shares are average five hundred to a thousand shares for Lesbian Pride. I will say, I'm at three hundred thousand fans, so it's not huge.
Felix : That's great. I'm not sure, I can't do the math in my head, but with three hundred thousand you're talking about thousands of likes, hundreds of comments. I think that's, I've never seen that kind of engagement anywhere else. Is there a strategy to getting this interaction, because I like this idea of asking you to post a selfie, because everyone loves sharing their selfie if they're taking one? It seems like you hit on something. You hit on almost like a call and response technique on the Facebook fan pages that works really well for you with this selfie thing. Are there any other strategies or kinds of interaction posts that work well for you?
Rizala : Yeah. There's several actually. I'll just list as much I have on the top of my head. One is voting. You post two different pictures of two different pictures, you say, "Vote. Who's hotter?" Or maybe two different shows sometimes. Orange Is the New Black versus The L Word, which is your favorite.
Felix : Just real quick, these are voting on two things, right? You're not asking them to pick from like ten different things?
Rizala : No, just two things.
Felix : I think that's important. I saw this really interesting thing too, just a study about how the more I guess options you have on these kind of polls, less people want to vote. I think sticking with two sounds like a good idea. 繼續。 對不起。
Rizala : No, no, no, you're right. It's either a little or a lot. I know that sounds crazy, but it's either two things or twenty-one things. Everything in the middle, they're kind of like, "Eh." What I'll do is I'll post quizzes as well, and that's where I come into the, okay, I put a fifteen to twenty-one question quiz, instead I'll post, "Oh what did you get? Comment below. What did you get?" People will take the quiz and they'll come back on the page just to comment and say what they got. That gets crazy. When you think about it, it's kind of crazy how well they will actually go through, finish the quiz. I use a tool called Play Buzz, and you can go in and create a quiz and stuff like that.
You can see how long people stay on the page. Whenever I post a quiz on my blog, I can see people stay on my page for at least three minutes to finish the quiz, to come back, to comment on my fan page, to say, "I got this."
Felix : Is this the kind of quiz where it's like which city should you live in, that kind of idea?
Rizala : Yeah, but it's more geared towards my community where it's like what type of lesbian are you or how gay are you or how well do you know your LGBT trivia.
Felix : I think this is a really great psychological hack because it plays on two different things. One thing is that people love, love, love, love learning more things about themselves. Everyone's favorite topic is themselves. If you give them a way to learn more about themselves, that kicks them into wanting to participate. Second thing is they love to talk about themselves, but they don't want to come off as bragging. The best way to do that is to get someone else to talk about them. If it's the results of a quiz, they're not saying, "Hey look, I'm this type of person," this quiz determined that. I think that's really great. I've seen it work really well for a lot of different I guess Facebook fan pages and groups is the idea of posting these quizzes.
You said asking for a selfie, voting for two different things, quizzes. Anything else that you recommend listeners try to do if they want to increase engagement?
Rizala : Just to go off really quick on the selfie thing, one selfie that really blows up is saying, I do a selfie challenge. Drop a selfie and add anyone who likes it. That actually goes, the results are ten times that, just a side note. If anyone wants to try that and then switch it up a little bit.
Felix : I'm sorry, what was that? You said add someone that likes it.
Rizala : It's called a selfie challenge. You drop a selfie, and then add anyone who likes your selfie. What will happen, and that causes crazy engagement because everyone is going through all the comments, liking peoples pictures, commenting on peoples pictures, so I'm not even doing anything to create engagement. They're all going through comments, liking pictures, commenting and it creates some crazy engagement. One selfie one time had over three thousand likes on it. 這太瘋狂了。 More likes than the picture, and I was like, "Wow."
Felix : Sorry, I'm a little dense on this. I just want to make sure I understand. Someone posts their selfie, and then the idea is to add them as a friend, is that what you're saying?
Rizala : Yeah, the goal is, there's two steps. Step one is you post a selfie. Step two is you go through all the comments and you like selfies of other people. If someone likes my selfie, I have to add the person who liked my selfie.
Felix : Okay. 這就說得通了。
Rizala : If that makes any sense. It creates crazy engagement. What I usually do is I usually put a free gift as a link in the post so that way people, "Oh, there's a free gift," or a chance to sign up for an email list, and then I grab some emails and stuff like that or I'll grab a couple hundred emails for free. 沒錢。
Felix : Cool. I think the most important question out of this, and I've heard this asked a couple of times when I was asking my community what they want me to ask, was about how do you turn those likes into actual buyers? How do you go from likes to purchases? When you're posting this content, is there a call to action? How do you actually drive people? It's great there's all this activity, but how do you actually get them to buy things from you?
Rizala : That's a great question. I actually like when someone asks that question because a lot of times and a lot of marketers say, "Like doesn't equal money," and that's one hundred percent true. Likes do not equal money, but what likes does is it can allow you to equal more engagement because you have a person who's already somewhat warmed up to you. To me this is the formula, likes equal engagement equal clicks equal email equals money to me. That's where I get. I have the opportunity to communicate with you through your email.
To break it all down, I get a like. It's a very high chance that someone is probably going to see my post. They see my post and they like it, and then they engage in it. When they engage in it, they either engage in it by commenting, sharing or even clicking on the link I have in my post, which is usually several different things. It can be sign up for a newsletter, sign up for a giveaway, sign up for my social site as well. It's several different things. Someone can sign up for one of those email lists. If they don't, no worries because they already engaged in it, which allows other people to see it because when you're engaged in it, Facebook allows the post to travel more into other peoples news feed.
Once that happens, I get something from that person. Then if I get an email, then when I'm in their inbox, that's when I communicate with them in a sense. I'm, "Okay, you're on my email list." Let's just say they get on my email list for the giveaway. I say, "Okay, we announce a giveaway once every week. In the meantime, here's a discount to one of my products," and they get a discount, and from there they can decide to either purchase something or they can just hang out until they're ready to buy something, or they'll join another email list from there. It keeps going. I create a circle. You're doing something with me. I don't know what you're doing, but you're doing something.
Felix : I like that. I love that. Two things that you said about that, first I like the funnel that you have set, because you have likes, which means that they're going to be seeing your content. You're posting things, they're engaging in them. They're really, really familiar with you and have you top of mind. Then there's going to be certain posts that you have. I guess not every single post, but certain posts that events that drive them to some place either through a giveaway or I'm not sure if you mentioned anything else, but the basic idea is to drive them to some other landing page that collects the email. 那正確嗎？
Rizala : Mm-hmm (affirmative).
Felix : Okay, collects the email and then you have some kind of auto responder set up?
Rizala : I do.
Felix : How do you get them to buy from there?
Rizala : I have an auto responder set up as well as I have scheduled broadcasts. I try to do too much auto responder stuff. Because sometimes the same person will join the same email list twice or something. I just keep it fresh. I have two email auto responders set up, and then I just do broadcasts. They're either joining another email list that qualifies them more into being a buyer, or it gets them to try to buy something, or it gets them to interact. I sometimes send them back to a quiz. I say, "Oh okay, you just joined my email list. Check out this quiz." Keep them in a circle. I try to get to know them, keep them entertained, keep them used to opening my emails, clicking my links, commenting, sharing. I want them to just engage with me. I don't care what you're doing. Just engage.
Felix : I like this attitude. This was the second thing I liked about what you're saying is that sometimes we stress so much about how do we get the funnel, how do we get them from point A to point B, but sometimes there is no direct path. The idea I think what you're getting as is that they're going to be doing something with you to go and expose you somehow. There's no direct path from going from likes to buyers. You just keep them involved, immersed into your brand's universe and pull them deeper and deeper and deeper into it by getting them more and more and more engaged. It's almost like this huge spiderweb that you set up.
Eventually they will hit one of the opportunities where they want to buy from you. I think that's an important point because sometimes we stress too much about, "Oh my conversion rates are dropping here and dropping there," and sometimes it's not a straight path. Sometimes it's really getting them as engaged as possible. I think that's a great point. Can you give us an idea of how large the email list is? Let's say you have three hundred thousand likes on the Lesbian Pride group; how many emails can that I guess equate to for your situation?
Rizala : I'll be honest with you, I'm still kicking myself in the butt for this, but it took me forever to finally design an email list. I would say I'm at about fifty thousand, and I should be at a lot more. I'll be honest, I didn't start until October.
Felix : That's amazing though. Fifty thousand from just three hundred thousand likes and just starting in October. I guess right now that's about six months ago. I think that's a great growth.
Rizala : Thanks.
Felix : I don't think that's anything to be ashamed of at all.
Rizala : I keep telling people just build an email list. 不要像我一樣。 Build an email list.
Felix : Are you able to see the conversions? Do you ever just come out and pitch a product on the Facebook page or is it all done through the emails?
Rizala : I do and I don't. I don't really go really hard on pitching. I post the product on my Facebook page, so it still gets a lot of organic reach. I'll go, one day I'll post three products and then I won't post anything for a week, and that's because I'm driving traffic to those three products or traffic from another funnel is coming back to those products or one traffic is going to those products. If you were to look at my posts, it either has no link or it has a link to something like a giveaway or something. The goal is to try and get people on the email list. I even try to send them to Instagram. That's another thing.
I'm like, "Okay, check out Instagram," because that's another place where I can communicate with somebody. I don't go very hard with posting too much product. I don't have a daily or twice a day I post a product. 我不那樣做。
Felix : Was it because you weren't getting the same kind of conversions as email? What'd you change your I guess direction?
Rizala : I never really did. If I were to post a product, it would be just because I'm creating an ad and I would just publish it on the page. It wasn't because I had a schedule. To me, yeah I just don't. 我只是不知道。
Felix : Okay. I think that's a good idea too is just, I've said this plenty of times too and people might be tired of hearing about it, but always drive the followers that you have, the likes, whatever, to an email list because that is the only platform that you have true control over. Email never goes away. The way that I've always thought about these kind of new social media platforms popping up is that think of it as almost an eBay or an Etsy because these social media platforms, they spend a lot of time marketing, spend a lot of time, have full teams building a marketplace of eyeballs at these different locations. A bunch of prospective customers for you.
The problem with being on an Etsy or an eBay is that you don't actually own that customer. At the end of the day, they still own it, so they can shut it down any time and change things and all of a sudden it's gone. I feel like for any entrepreneur out there that wants to go around on social, your only goal is to get all those people, all those eyeballs, all those prospective customers from those platforms onto your platform, because it's going to go away some day and you'll always have your own platform.
Rizala : Totally.
Felix : Facebook is going to go away some day. Facebook fan page is going to go away some day.
Rizala : Yes.
Felix : Because you have an email list ...
Rizala : Say it ain't so.
Felix : Because you have such a huge email list, you don't depend on it. Not just that, but if another popular social media platform pops up, you can drive all fifty thousand or however many you have at that time to there. All of a sudden you're like the big shot on the new platform and you'll get a lot more organic growth from there because a lot of platforms care about who's the most active on there. I think you're doing the right thing, and I think your message is the right thing too, which is to get started with emails as soon as possible.
We're almost running out of time here. I want to ask you one more I guess big thing about Facebook fan pages, which is not about Facebook fan pages, it's about Facebook groups. I think everyone out there who might be listening is saying, "Why haven't you started a Facebook group," because everyone saying the things that you've heard plenty of times, which is fan pages are not getting as much organic reach as before. Groups is the new big thing. 你對此有何看法？ What are your thoughts on groups versus pages?
Rizala : I'll be honest with you, I just started a group from the fan page, but what I did was I made it a reward. I said, "If you do this, you'll get a reward of being able to join this group." Groups are pretty good. I would say there's a ton of ... I have maybe two thousand people and I would say I get about a hundred new posts every single day. It's crazy engagement in groups. I would say yeah, groups are cool and all, but at the same time, it's a lot of work because you're monitoring things a lot more. Even though you're an admin, unless you want to restrict people from posting, which isn't very fun for them, it's like I feel like more of a babysitter in a group and I feel like I have less control, being okay with having less control.
It's good for training purposes. It's good for community learning purposes, but for what I do in the sense of I'm trying to drive people to certain things, I don't know. To be honest with you, I don't know. I like it in the sense of engagement, but I don't like it in a sense of the lack of control.
Felix : I think you hit the nail on the head there because with Facebook fan pages, you control the topics. Because people can't create their own topics, they have to respond or reply to your posts. You control the main topic everyone should be talking about. Facebook groups, everyone can create their own topic so it's almost like a free for all kind of forum. Literally it's a forum.
Rizala : It's crazy. Oh my gosh, I'm doing this picturing.
Felix : No, I think that makes sense. I guess moving on from there, I want to talk a little bit, close this out, talk a little bit about your actual store itself. I think just real quick, I guess what's your day to day like? How much involved are you with the Facebook fan page versus running your actual Shopify store?
Rizala : I would say my day consists of in the morning after I get situated with exercise and stuff, I sit down and I check my ads first thing. Maybe take me an hour to an hour and a half. The store I will probably add maybe an item or two to the store from whatever, a vendor or something, or supplier or even custom content that I created. You know what, this is the best advice I can give people starting a Shopify store. Just spend one or two days just adding a bunch of items to your store. Just add it. Just add it. Especially if you're starting off with direct shipping, find a supplier and just start adding products because if you just spend a couple days, and you only have eight items, I'm just going to add an item a day, that's not going to get you anywhere.
At least have forty items in your store and then just start going from there and just promoting each item, and maybe spend one week promoting one item and see if that can be a winner. I'll be honest with you Felix, that's kind of a problem that I had is that I had to create less time for myself because I'm less productive when I have too much time. 這對你有意義嗎？
Felix : I think that's, yeah. It's almost like the more time you have you just learn to fill that time with things that aren't as important.
Rizala : I had to make it so that I only had four hours to spend on my business a day, four to five hours. I had to, okay, I'm going to go work out, I'm going to go do this, I'm going to spend time with my wife, I'm going to try to make dinner or we're going to go out to eat. I'm just going to chill for an hour or two a day because that's what I want to do. I try to spend only four to five hours a day, not consecutively. I spend maybe three hours and maybe two to three hours on my store. Just doing random stuff. I'll be honest with you, I'm literally just the first two hours I spend just with ads and the next couple hours I'm spending just doing random stuff, things store owners do. 我不知道。
Felix : I think that makes a lot of sense. I like the idea of limiting your time. I've heard of this. I think John Lee Dumas, I'm not sure if you listened to him or anyone else does, he runs Entrepreneur on Fire Podcast. He talks a lot about this baby affect, which is that a lot of entrepreneurs kick things into higher gear once they have less time or more things, either less time or more at stake because once you have a baby all of a sudden you don't have any time at all to do anything, so you really learn how to prioritize and focus on what's actually important because more time doesn't necessarily mean you can devote it towards the right things. You could be totally distracted and then all of a sudden be doing things that are detrimental to your business. I think that's a really great advice.
When we were talking, I actually remember one thing I do want to ask about Facebook fan pages, which is you were saying you were using ads before to build the likes. Is that still the strategy that you use today where what's working for you today at the scale that you're at with a hundred thousand likes one page, three hundred thousand likes on your main most profitable page? What are you doing now to drive more and more likes to those pages?
Rizala : I do not Facebook page like ads anymore just because the amount of ads and the amount of ad money I'm spending on regular ads. I actually get a ton of page likes without having to do a page like.
Felix : It's just organic sharing?
Rizala : Yeah, organic, or just when you run ads people will like your page from those ads. 這很瘋狂。 When you run an ad for, let's say, website clicks, you're trying to get more website clicks, if you click on like I want to see how many people like my page from this ad, it's kind of crazy. There are people who like the page. I guess not only did they click, but they liked it.
Felix : Is it because your Facebook fan page is the one that I guess owns the ad, or are they looking it up afterwards? How are they going from seeing your ad to a product to then finding your Facebook fan page?
Rizala : What I have noticed, this is something, because I actually asked my wife and I ask a lot of people their behaviors when they see ads on Facebook and my own personal. What I usually do is I'll click on the ad. I'll click on the ad, it'll take me to the page, and then I'm like, "Oh, I'm interested," "I'm not interested," and I'll click back. I did like the offer, and I'm interested in the page, so I'll go click on the link for the page. It'll take me to the page, and I'll look on the page and see what they got going. "Oh this is an interesting page." I'm going to go ahead and like the page.
I ask my wife, and I always ask people, "What do you do?" They tell me, "This is what I do." 我也這樣做。 They'll do two or three things. They'll click the thing. People who don't buy doesn't mean they didn't give you something. They might have given you also a like too. 我不知道。 That's my behavior and the behavior I've asked from other people, is I'll click on the ad, and I'll either go back and say I'm interested in the page, so I'll get the page and I'll like the page.
Felix : That makes sense. 涼爽的。 In terms of running this entire operation you have going on here, are there any particular tools or apps, either through the Shopify app store or just outside of it, that you really depend on to keep things running?
Rizala : Oh yeah. I'm going to give a huge shout out to my guys at Hextom, HEXTOM dot com. Those guys have amazing apps. The banner apps, the countdown timer banner app has definitely increased my conversions. I don't like pop-ups. My people don't like pop-ups, and I still want to provide them with scarcity. I think people need a little pressure. The countdown timer app from Hextom is amazing. It allows you to even just, if you want to just show the countdown timer on just a cart page, it really helps you to increase conversion. Say, "Hey, in less than an hour we're going to shut down the free shipping." That's an app that I definitely recommend.
Another app that I use is Retarget app. People who don't really understand too much about Facebook advertising and they don't like the whole new Facebook pixels, the new thing everyone's asking questions about. Definitely install Retarget app. It takes so much pressure off of you. It's dynamic retargeting, which means after someone visits a certain product, not only will it retarget that person on that product but also relatable products to that person as well. That's really important because retargeting is huge. If you're driving traffic, you need to be retargeting people, so please download that Retarget app. I think those are the only two apps that I really use consistently all the time. No, those are the only two apps I really use all the time.
菲利克斯：太棒了。 涼爽的。 Thanks so much Rizala. I think you dropped a lot of knowledge here about Facebook fan pages, a lot of things I think people can get started on immediately or they have a fan page already, things they can implement immediately as well. PrideDesignz.com, PRIDEDESIGNZ dot com. Rizala.com, which is RIZALA dot com is your personal site. Anywhere else you recommend the listeners go check out if they want to follow along with what you're up to?
Rizala : No. I would just be inside our Facebook group answering questions. If anyone has any questions, they can just refer to your Facebook group, Traffic and Sales, and I'll be in there answering questions. Just if I can give one advice, just be patient and be consistent. Those are the two things that I want to say. Be patient and be consistent, and if you can get those two down and just keep doing what you're doing, it's going to happen. It's bound to happen.
菲利克斯：是的。 I love [inaudible 01:06:19]. I think that's great advice. You don't even have to be great, if you can just be good or good enough and be consistent, it'll get you really, really far.
Rizala : I promise you.
Felix : I think it's a game of attrition, who can stay in it the longest. It's not necessarily who's best but who's left. Who can stick around and just be consistent. I think that's great advice.
Rizala : Awesome.
菲利克斯：太棒了。 非常感謝。 Again, PrideDesignz.com, Rizala.com, and we'll link all that in the show notes. Thanks again for coming on.
Rizala : Thank you again for having me. I really appreciate you having me on the show. I really like giving back to the community that's given me so much.
Felix : Yeah, you definitely have. 驚人的。 非常感謝。
Rizala : Thanks Felix.
Felix : Thanks for listening to Shopify Masters, the e-commerce marketing podcast for ambitious entrepreneurs. To start your store today, visit Shopify.com for a free fourteen day trial.
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Felix Thea 是 Shopify Masters 播客的主持人，該播客是為雄心勃勃的企業家提供的電子商務營銷播客，也是TrafficAndSales.com的創始人，您可以在其中獲得可操作的技巧來增加商店的流量和銷售額。